Business Development & Customer Success Specialist, EdTech (Contract)

Macmillan Learning is a privately-held, family-owned digital learning company that inspires what’s possible for every learner . Our tools, content, and services are grounded in research and designed to support learning, wherever and however it ta kes place . To learn more, please visit our newsroom or macmillanlearning.

com . This is a contractor opportunity and does not constitute an offer of employment with Macmillan Learning . Macmillan Learning is testing ELSiE, an AI-powered simulation platform that provides students with realistic scenarios to practice skills like negotiation and professional judgment . To determine which higher education instructors need this tool, what drives adoption, and how to convert demonstrations into active classroom usage, we require a contractor to drive the full engagement cycle—from initial outreach through pilot activation and post-launch evaluation .

In this engagement, you will collaborate directly with sales leaders, product teams, and the Program Director . Your goal is to establish qualified pilot opportunities, guide instructors through live classroom implementation, and gather structured market evidence on product viability . Scope of Services You’ll research and identify target institutions and contacts to build focused prospect pipelines .

You’ll execute sustained outbound communication via phone, tailored emails, and follow-up sequences . You’ll conduct consultative discovery conversations to uncover institutional needs and evaluate potential usage . You’ll deliver customized live demonstrations of the ELSiE platform, accurately reflecting current product capabilities .

You’ll advise and support instructors through pilot onboarding, setup, and first-time classroom execution . You’ll monitor pilot progression, identify adoption barriers, and recommend actions to resume stalled implementations . You’ll gather and synthesize instructor feedback to identify systemic product and market trends for internal teams .

You’ll document activity, maintain pipeline accuracy, and generate monthly status reports within Salesforce . Expected Deliverables and Outcomes Active Pilot Deployments: Fully onboarded higher education instructors actively utilizing the ELSiE platform in classroom settings . Market & Product Analysis Reports: Structured qualitative feedback and monthly Salesforce reports summarizing adoption patterns, product limitations, and market insights due at designated monthly milestones .

Continuation & Advocacy Plans: Documented continuation strategies for successful pilots (such as second-course extensions or departmental expansions) and recruited faculty contacts for case studies or reference calls . Pipeline Documentation: Fully updated and accurate CRM records in Salesforce detailing prospect contacts, pilot status, and engagement metrics .

Required Capabilities: Demonstrated Delivery: Proven background executing outbound outreach (phone/email), managing client discovery, and guiding users through product onboarding . Consultative Communication: Ability to conduct problem-based discovery conversations and present live digital product demonstrations clearly .

Technical Proficiency: Hands-on experience navigating and updating CRMs (such as Salesforce) for pipeline management and reporting . Adaptability: Demonstrated capability to operate effectively in early-stage product environments with evolving processes . Work Sample/Evidence: Willingness to provide professional references or case studies demonstrating success with user activation or pilot management .

Preferred Capabilities: Background working within higher education, edtech, or academic customer success . Experience supporting faculty, department chairs, or instructional designers . Exposure to AI-enabled tools, simulation learning, or pilot program management . Familiarity with academic purchasing cycles or user agreement coordination .

Engagement Parameters Engagement type: Contractor (employed through a third-party staffing partner) Duration: 6-month initial engagement Time commitment: Approximately 40 hours per week Location: Remote (US) Compensation: $30–$40/hour