Senior Digital Marketing Officer

Job Summary

The Senior Digital Marketing Officer is responsible for developing, implementing, and managing comprehensive digital marketing strategies that drive brand awareness, customer engagement, and lead generation across all digital channels. This role requires a strong understanding of current digital marketing tools and best practices, as well as the ability to lead campaigns from concept to execution.

Responsibilities

Develop, implement, and monitor strategic digital marketing campaigns across all platforms Manage the company’s online presence, including website, email, and social media Lead content development efforts to ensure brand consistency and audience engagement Plan and allocate digital marketing budgets effectively for maximum ROI Analyze campaign performance data using tools like Meta Ads Manager, etc.

, and prepare actionable reports Stay current with digital trends and best practices to ensure continuous innovation Collaborate with creative, sales, and product teams to support integrated marketing efforts Manage agency or vendor partnerships, where applicable Requirements Responsibilities: Bachelor's degree in Marketing, Communications, or related field At least 3–5 years of experience in digital marketing, with a proven track record of successful campaigns Proficiency in tools such as Facebook Business Manager, and email marketing systems Strong project management and organizational skills Creative thinker with strong analytical and problem-solving abilities Experience with CMS (e.

g., WordPress) and graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus​