Facebook ads and lead generation specialist

Job Title: Facebook Ads & Go. High. Level / Lead. Connector Specialist (Construction Lead Gen)Location: RemoteType: Contract / Freelance (Ongoing monthly retainer based on performance) --- ### About the Role We are a growing construction and remodeling company looking for an experienced digital marketer to build, run, and optimize local Meta (Facebook/Instagram) ad campaigns. The primary objective is generating qualified residential homeowner leads and driving them toself-schedule an estimate on our Lead. Connector / Go. High. Level calendar. We have existing project photos, videos, and branding; we need an expert to build the ad funnels, configure the CRM triggers, and ensure zero leads slip through the cracks. --- ### Responsibilities * Campaign Setup & Management: Launch targeted Facebook/Instagram ad campaigns focused on our local service area (custom radius/zip codes). * Ad Creative & Copy: Draft high-converting ad copy and select/format visual assets using our job-site photos, reels, and customer reviews. * Lead Qualification: Implement custom qualifying questions on Meta Instant Forms (e.g., project type, ownership status, timeline, budget) to eliminate tire-kickers. * Lead. Connector / GHL Integration: * Map Facebook Lead Forms directly into Lead. Connector. * Embed and configure our self-scheduling calendar widget on custom landing pages and within automated follow-ups. * Automation & Follow-Up Workflows: * Build a 60-second "Speed-to-Lead" SMS and email sequence to immediately nudge new leads to pick a calendar slot if they do not book instantly. * Set up automated appointment confirmation, 24-hour reminder, and 1-hour reminder sequences to reduce no-show rates. * Tracking & Reporting: Deliver bi-weekly reports covering ad spend, cost per lead (CPL), cost per booked estimate, and no-show rates. --- ### Required Experience * Proven track record running Meta Ads for home services, contractors, or remodeling businesses. * Advanced technical fluency with Go. High. Level (GHL) / Lead. Connector workflows, pipeline stages, custom fields, and calendar configurations. * Strong understanding of local compliance requirements (A2P 10DLC registration, Meta Special Ad Categories if applicable). * Focus on ROI and closed deals rather than vanity metrics (clicks or impressions). --- ### How to Apply Please reply with:

1. A 2–3 sentence overview of your experience building ad funnels for contractors or home service businesses.
2. A screenshot, brief video walkthrough, or description of a high-converting GHL/Lead. Connector workflow you personally built.
3. Your expected monthly retainer or management fee structure. (Note: Generic copy-pasted proposals without specific Go. High. Level/Lead. Connector references will not be considered.)