Sr. Manager – Product Marketing

Preferred Candidates: Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives About the Role: We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings.

This role is pivotal to shaping our narrative in global markets, with a strong focus on India, the Middle East, and the U.S. You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies.

Requirements

Key Responsibilities

• Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth
• Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies
• Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions
• Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows
• Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits
• Conduct competitive analysis, market research, and customer feedback loops to inform strategy
• Work closely with external marketing agencies to ensure alignment and execution consistency
• Track campaign performance and product marketing metrics; report insights and optimizations What We’re Looking For
• Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity
• Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets
• Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape
• Proven track record of developing and executing GTM plans across geographies
• Strong storytelling skills with the ability to translate complex features into clear, compelling benefits
• Familiarity with modern marketing and automation tools (e.g., Hub. Spot, Zoho, Mailchimp)
• Excellent collaboration and project management abilities across distributed teams
• Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar Bonus Skills (Nice to Have):
• Exposure to global SaaS or cybersecurity markets
• Experience in using CRM tools
• Familiarity with paid advertising (Google Ads, LinkedIn Ads)
• Understanding of SEO concepts and ability to collaborate on organic growth strategies
• Experience working with PR and analyst relations Benefits Our benefits include: Competitive Salary
• We offer a competitive salary that reflects your skills, experience, and contributions. Health and Wellness
• Comprehensive health, dental, and vision insurance plans. Paid Time Off
• Generous vacation days, paid holidays and sick leave, parental leave, and family care leave options. Professional Development
• Ongoing training and development programs, opportunities for career growth and promotions, reimbursement for professional certifications or advanced degrees. Work-Life Balance
• Flexible work schedules, remote work options or hybrid work environments, support for a healthy work-life balance. Employee Stock Ownership Plan (ESOP)
• Opportunity to participate in the company's success through equity ownership. Additional Perks
• Company-sponsored events, team outings, and volunteer opportunities.