Digital Marketing Specialist

Full-time Digital Marketing Specialist is needed for an on-site job located in Helwan. For one of our clients, E-commerce specializing in personal care and home appliances. Working days: 6 days a week, Friday off. Work Type: Full time On-site. located: Helwan. Competitive salary with commission on sales.

What you will do

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification Create editorial calendars and syndication schedules. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.

Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions. Help identify target audiences and plan media campaigns. Compare and negotiate rates, ad space, and airtime. Optimize plans and budgets according to the best media mix. Prepare schedules and adjust when needed.

Experiment with new platforms and channels. Ensure ads are creative and displayed appropriately. Monitor costs and return on investment (ROI).

Requirements

• 2-3 years of experience in Google Ads. - 2-3 years of experience in e-commerce.
• Proven experience as a Media Buyer or similar role; experience in digital media is preferred.
• Familiarity with media buying, planning, and research.