Deputy Manager, Public Relations

Key Responsibilities

 Establish and maintain relationships with journalists, media houses, influencers, and stakeholders.  Maintain and regularly update the organization’s media database and contact lists.  Support the implementation of communication and media strategies across traditional and digital platforms.  Draft, edit, and manage press releases, speeches, media notes, newsletters, articles, and other communication materials.

 Pitch stories, press releases, and feature ideas to English, Hindi and vernacular media outlets.  Develop and manage strategic media partnerships.  Coordinate press conferences, media briefings, events, and campaigns as required.  Monitor media coverage and prepare analytics, metrics, and PR performance reports.  Coordinate and prepare monthly and quarterly reports for clients.

 Conduct media research and identify new experts, guests, and influencers for engagement opportunities.  Manage social media communication in coordination with marketing and communications teams.  Ensure consistent brand messaging across all communication channels.  Handle public and media queries and support crisis communication activities when required.

 Support internal communication and employee engagement initiatives.  Stay updated on media trends, communication practices, and industry developments.  Attend and cover events as applicable.  Perform other duties and special projects as assigned.

Required Skills

 Strong written and verbal communication skills.  Media relations and networking ability.  Crisis management and problem-solving skills.  Content writing and storytelling.  Presentation and interpersonal skills.  Knowledge of digital PR and social media platforms.  Organizational and multitasking abilities.