User Acquisition Manager

What You’ll Do

1. Lead overseas user acquisition for company products, managing campaigns across major media channels including Facebook,TikTok,Applovin,IronSource, and other SRNs.
2. Develop full-funnel, multi-channel UA strategies based on strong data analysis and channel insight, effectively achieving ROI and spend targets.
3. Collaborate with operations, product, technical, and creative teams to ensure smooth execution across all stages of product launch and marketing.
4. Stay attuned to casual game market trends and preferences through market research and user analysis, proactively identifying opportunities and shifts in the market.
5. Participate in creative development, independently producing scripts for both real-life and non-real-life video content, and regularly generating high-performing creative assets.

What We’re Looking For

Core Skills:

1. Channel Expertise: Proficient in at least 2 major SRN platforms (e.g., Facebook, TikTok) and at least 2 video/DSP channels (e.g., Applovin, IronSource, Unity, Moloco).
2. Creative Ability: Experienced in independently producing real-life or non-real-life video scripts and high-performing creatives; understands product creative direction and competitor content trends.
3. Ownership Experience: Independently responsible for the full-channel strategy of at least one product, including budget management, channel allocation, and creative strategy.
4. Data Analysis:Strong KPI and data-driven mindset, with clear understanding of ROI, channel metrics, and product performance for managed campaigns.

Soft Skills:

1. Learning Agility: Quickly adapts to new environments with an open mindset and continuously learns new knowledge.
2. Stress Resistance:Maintains performance under strict KPI and ROI targets.
3. Ownership Mindset: Strategic thinker with a holistic view to drive full-product UA strategies.

Professionalism:

1. Takes full responsibility for campaign data, including monitoring after hours and during holidays.
2. Strong risk management awareness, proactively mitigating issues across campaign processes.
3. Detail-oriented and careful, avoiding basic mistakes such as incorrect pricing or misassigned campaigns.

Cultural Fit:

• Open-minded, eager to learn, and demonstrates strong team spirit.