Job description
The Social Media Specialist plans, executes, and optimizes social media presence for The Portal Agency and/or client accounts. This role owns the content calendar execution, posting, community support, and performance reporting across key platforms (LinkedIn priority, plus Instagram/TikTok/YouTube as needed). Success means consistent publishing, strong platform fit, clean coordination with creative teams, and measurable growth in qualified engagement and lead indicators.
Key Responsibilities
Planning & Calendar Execution Execute monthly and weekly content calendars with clear posting cadence and deadlines. Translate content ideas into clear briefs for design/motion/video teams (objective, format, CTA, references). Coordinate approvals with clients/internal stakeholders and keep documentation organized. Ensure every post is aligned with brand voice, positioning, and campaign goals.
Publishing & Platform Operations Schedule and publish content across platforms with correct specs, tags, and formats. Manage platform hygiene: bios, highlights, pinned posts, link-in-bio structure, basic SEO for social. Create post variations and adapt formats (square/portrait/story/reel cover) as needed. Maintain a library of captions, hashtags (when relevant), and proven hooks/CTAs.
Community & Engagement (as needed) Support community engagement: respond to comments and DMs based on approved guidelines. Escalate sensitive issues quickly and document responses. Identify opportunities for engagement and partnerships (mentions, collaborations, reshares). Performance, Reporting & Improvement Track weekly and monthly performance: reach, engagement, saves, shares, clicks, follower growth, and lead signals.
Analyze what works and propose improvements (topics, hooks, formats, posting times). Coordinate with performance team on boosting top posts and social-to-ads pipelines when relevant. Maintain a playbook of learnings by platform and audience segment. Coordination & Workflow Discipline Follow up with creative teams to ensure assets are delivered on time.
Maintain clean versioning, approvals tracking, and file organization for each account. Work with Account/PM to align timelines, priorities, and feedback consolidation (for client accounts).
Requirements
2+ years managing social media for brands (portfolio or sample accounts required). Strong understanding of LinkedIn and at least one of Instagram/TikTok/YouTube. Strong writing and editing skills for captions and post copy (Arabic + English business level). Experience with scheduling tools and content calendars. Strong organization and follow-up discipline to hit deadlines consistently.
Basic analytics/reporting skills (platform insights, simple dashboards). Nice-to-have Experience with B2B services and agency-style accounts. Basic paid social boosting knowledge and ad creative understanding. Basic video editing ability (CapCut/Premiere) and subtitle best practices. Experience with KSA audience tone and business culture.
KPIs (Success Metrics) Publishing consistency: planned vs published per week/month. Engagement quality: saves, shares, meaningful comments, DM inquiries. Audience growth quality (relevant followers, not vanity). Click-through to key pages (UTM links) when applicable. Lead indicators influenced (inquiries, booked calls attributed or supported).
Speed of iteration based on performance insights. On-time delivery rate for assets and posts (coordination effectiveness). Tools & Systems Scheduling/management tools (as needed): Meta Business Suite, Buffer, Hootsuite, Later, etc. Platform tools: LinkedIn, Instagram, TikTok, YouTube Studio Analytics: platform insights; GA4 for link traffic (when needed) Content planning: Google Sheets/Docs or Notion; calendar tools Microsoft Office (Word, Excel, PowerPoint) + Google Workspace AI tools (as needed): ChatGPT and other AI tools for ideation, drafting, research, and productivity—used with proper review and brand standards Zoho Projects (tasks, timelines, status tracking) Communication: Slack/Teams/WhatsApp (based on internal policy) Asset management: Google Drive (or equivalent) with strict file structure and naming