Assistant Store Manager

Overview

Assistant Store Manager Location / Country Not specified. Purpose of the role The Assistant Store Manager supports the Store Manager in leading the store team to deliver exceptional customer experience, contribute to commercial performance and maintain operational excellence in alignment with GUESS brand standards. The Guess standing

• Confident posture reflecting leadership and brand strength.
• Open and approachable stance that involves interaction.
• Polished, on-brand appearance aligned with GUESS style.
• Calm, assured presence on the shop floor.

Responsibilities

Key responsibilities

PEOPLE

• Supports the Store Manager in recruiting, onboarding, developing, and retaining a high-quality team, while providing ongoing training, feedback, and coaching.
• Leads daily team alignment routines such as start-of-day and shift briefings, to communicate store priorities, targets, and floor responsibilities, and supervises the team in the Store Manager’s absence. CUSTOMER EXPERIENCE
• Support the Store Manager in ensuring a consistently excellent Customer Experience through active presence on the sales floor, observing team interactions, leading by example, and reinforcing clear and consistent communication practices during the sales process.
• Support the execution of store operational standards, including visual merchandising, promotions, and the organization and cleanliness of the sales floor and stockroom. DRIVE SALES & PROFITABILITY
• Supports the Store Manager in driving store performance by contributing to the achievement of sales, payroll, shrink, and conversion targets, while reinforcing strong selling behaviors.
• Supports the planning of weekly priorities and assists in translating KPIs into daily team actions on the sales floor.
• Organizes the sales floor through effective zoning of staff and product priorities, ensuring strong selling behaviors and optimal product visibility. OPERATIONAL EFFECTIVENESS
• Supports the Store Manager in ensuring compliance with payroll expectations, loss prevention measures, and all company policies and procedures to protect company assets and support operational excellence.
• Supports the planning and prioritization of non-selling activities, ensuring operational tasks are aligned with commercial priorities and do not negatively impact customer experience.
• Provides hands-on coaching on the sales floor, observing team interactions and giving timely feedback to reinforce selling and service behaviors.

Qualifications

High school diploma or equivalent. Experience: 3–5 years of retail experience. Good knowledge of English (spoken and written). Scheduled shifts may require standing during working hours and weekend days. Technical Skills Intermediate computer skills required. Capacity to understand and analyze retail reports. Competencies (used for interview guidelines)

1. Customer Centricity & Brand Experience Coaches the team on greeting, needs discovery, storytelling, and try-on behaviors. Observes customer interactions, provides feedback, maintains customer-facing areas, follows up on feedback, and handles escalations professionally. Demonstrate skills: Empathy & Constructive Communication.
2. Planning, Organization & Performance Delivery Communicates daily priorities and expectations during team briefings, ensures operational and commercial tasks are executed on time, and supports the translation of KPIs into clear actions for the team. Demonstrate skills: Planning & prioritization.
3. Leading & Developing Others / Team Spirit Coaches team daily, gives clear feedback, uses role-play, addresses underperformance, builds positive team culture. Demonstrate skills: People development & Emotional intelligence. GUESS?, Europe Talent Acquisition Dept Job Description
4. Operational Excellence & Agility Ensures routines accuracy, stock accuracy, shrink control, delivery workflow, VM execution, and uses digital tools for efficiency. Demonstrate skills: Adaptability & Problem-solving mindset.
5. P&L Ownership & Personal Accountability Monitors store KPIs, follows up on action plans to ensure execution, sets clear expectations for the team regarding sales and operational performance, and identifies risks or improvement opportunities based on available data. Demonstrate skills: Data-driven decision making.
6. Sales & Commercial Execution Coaches selling behaviors, reviews KPIs, builds product knowledge, drives sell‑through, and creates a strong selling culture. Demonstrate skills: Performance focus (results orientation).
7. Cross‑Functional Commercial Partnership Translates company direction and initiatives into store actions, shares store feedback and insights, coordinates with support functions to resolve operational issues, and fosters collaboration between the store and corporate teams. Demonstrate skills: Collaboration & Stakeholder management. Key Performance Indicators (KPIs) (used internally for performance evaluation and development) Customer Centricity & Brand Experience Actual KPIs (CR, UPT, AVT) vs LY, Visits feedbacks, Dress Code, NPS/Mystery Shopper/Customer reviews. Planning, Organization & Performance Delivery Schedule accuracy, On‑time Execution, Execution Quality. GUESS?, Europe Talent Acquisition Dept Job Description Leading & Developing Others / Team Spirit My. Academy completion, Field PA results, Internal Promotion Rate, Team Retention, Employee Survey results. Operational Excellence & Agility Shrink %, Stock Accuracy, VM Compliance, VM Checklists. P&L Ownership & Personal Accountability P&L Contribution – Sales vs Budget, Actual SPH vs Target SPH, Shrink %, Action Plan Completion Rate. Sales & Commercial Execution UPT, ATV, Conversion, Sell‑through, Full‑price Sell‑through, No. Stress usage & acumen. Cross‑Functional Commercial Partnership HQ/DM/SM Feedback, Issue resolution time, PA reviews.

Key responsibilities

PEOPLE

• Supports the Store Manager in recruiting, onboarding, developing, and retaining a high-quality team, while providing ongoing training, feedback, and coaching.
• Leads daily team alignment routines such as start-of-day and shift briefings, to communicate store priorities, targets, and floor responsibilities, and supervises the team in the Store Manager’s absence. CUSTOMER EXPERIENCE
• Support the Store Manager in ensuring a consistently excellent Customer Experience through active presence on the sales floor, observing team interactions, leading by example, and reinforcing clear and consistent communication practices during the sales process.
• Support the execution of store operational standards, including visual merchandising, promotions, and the organization and cleanliness of the sales floor and stockroom. DRIVE SALES & PROFITABILITY
• Supports the Store Manager in driving store performance by contributing to the achievement of sales, payroll, shrink, and conversion targets, while reinforcing strong selling behaviors.
• Supports the planning of weekly priorities and assists in translating KPIs into daily team actions on the sales floor.
• Organizes the sales floor through effective zoning of staff and product priorities, ensuring strong selling behaviors and optimal product visibility. OPERATIONAL EFFECTIVENESS
• Supports the Store Manager in ensuring compliance with payroll expectations, loss prevention measures, and all company policies and procedures to protect company assets and support operational excellence.
• Supports the planning and prioritization of non-selling activities, ensuring operational tasks are aligned with commercial priorities and do not negatively impact customer experience.
• Provides hands-on coaching on the sales floor, observing team interactions and giving timely feedback to reinforce selling and service behaviors. Job Requirements Education: High school diploma or equivalent. Experience: 3–5 years of retail experience. Good knowledge of English (spoken and written). Scheduled shifts may require standing during working hours and weekend days. Technical Skills Intermediate computer skills required. Capacity to understand and analyze retail reports. Competencies (used for interview guidelines)

1. Customer Centricity & Brand Experience Coaches the team on greeting, needs discovery, storytelling, and try-on behaviors. Observes customer interactions, provides feedback, maintains customer-facing areas, follows up on feedback, and handles escalations professionally. Demonstrate skills: Empathy & Constructive Communication.
2. Planning, Organization & Performance Delivery Communicates daily priorities and expectations during team briefings, ensures operational and commercial tasks are executed on time, and supports the translation of KPIs into clear actions for the team. Demonstrate skills: Planning & prioritization.
3. Leading & Developing Others / Team Spirit Coaches team daily, gives clear feedback, uses role-play, addresses underperformance, builds positive team culture. Demonstrate skills: People development & Emotional intelligence. GUESS?, Europe Talent Acquisition Dept Job Description
4. Operational Excellence & Agility Ensures routines accuracy, stock accuracy, shrink control, delivery workflow, VM execution, and uses digital tools for efficiency. Demonstrate skills: Adaptability & Problem-solving mindset.
5. P&L Ownership & Personal Accountability Monitors store KPIs, follows up on action plans to ensure execution, sets clear expectations for the team regarding sales and operational performance, and identifies risks or improvement opportunities based on available data. Demonstrate skills: Data-driven decision making.
6. Sales & Commercial Execution Coaches selling behaviors, reviews KPIs, builds product knowledge, drives sell‑through, and creates a strong selling culture. Demonstrate skills: Performance focus (results orientation).
7. Cross‑Functional Commercial Partnership Translates company direction and initiatives into store actions, shares store feedback and insights, coordinates with support functions to resolve operational issues, and fosters collaboration between the store and corporate teams. Demonstrate skills: Collaboration & Stakeholder management. Key Performance Indicators (KPIs) (used internally for performance evaluation and development) Customer Centricity & Brand Experience Actual KPIs (CR, UPT, AVT) vs LY, Visits feedbacks, Dress Code, NPS/Mystery Shopper/Customer reviews. Planning, Organization & Performance Delivery Schedule accuracy, On‑time Execution, Execution Quality. GUESS?, Europe Talent Acquisition Dept Job Description Leading & Developing Others / Team Spirit My. Academy completion, Field PA results, Internal Promotion Rate, Team Retention, Employee Survey results. Operational Excellence & Agility Shrink %, Stock Accuracy, VM Compliance, VM Checklists. P&L Ownership & Personal Accountability P&L Contribution – Sales vs Budget, Actual SPH vs Target SPH, Shrink %, Action Plan Completion Rate. Sales & Commercial Execution UPT, ATV, Conversion, Sell‑through, Full‑price Sell‑through, No. Stress usage & acumen. Cross‑Functional Commercial Partnership HQ/DM/SM Feedback, Issue resolution time, PA reviews.