Job description
The Brand Officer is responsible for developing and executing marketing strategies that strengthen brand awareness and drive customer engagement for a retail fashion brand. The role focuses on managing digital platforms, creating compelling content, and coordinating marketing campaigns that support sales, merchandising, and store promotions.
Key Responsibilities
Lead the planning, development, and execution of marketing campaigns for retail fashion products across digital and traditional channels. Coordinate closely with the Sales and Merchandising teams to support product launches, promotions, and in-store marketing initiatives. Create and manage engaging content for social media platforms such as Facebook, Instagram, Tik.
Tok, and other relevant channels. Write and develop marketing materials including emails, proposals, presentations, and campaign content. Monitor and analyze the performance of marketing campaigns and social media engagement, and provide insights and recommendations for improvement. Prepare monthly reports on campaign performance and develop content calendars aligned with brand strategy and seasonal promotions.
Manage the brand’s online presence and ensure consistent brand messaging across all platforms. Identify and implement new digital marketing tools and engagement channels such as email marketing, QR campaigns, Viber/SMS marketing, and other customer engagement platforms. Support marketing activities related to fashion collections, seasonal campaigns, and promotional events.
Requirements
Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field. At least 1–3 years of experience in marketing, brand management, or social media management, preferably in retail, fashion, apparel, or lifestyle brands. Strong knowledge of social media platforms, content creation, and digital marketing strategies.
Experience in fashion campaigns, product promotions, or retail brand marketing is an advantage. Excellent communication and copywriting skills. Creative, trend-aware, and knowledgeable about current fashion and social media trends. Strong organizational and project management skills with the ability to manage multiple campaigns.
Proficient in Microsoft Office and basic design tools such as Canva or similar platforms is a plus.
Benefits
Employee discount Flexible schedule Health insurance Life insurance