Marketing Manager

Pay Range

$88,335 - $141,699 (Annually)

• Job Profile Summary Bangor Savings Bank is seeking an experienced, collaborative Marketing Manager to lead integrated marketing strategies that support business priorities, strengthen the brand, and deepen customer engagement. Reporting to the Senior Vice President, Chief Marketing and Public Relations Officer, this role provides day-to-day leadership to the Marketing team and partners across the Bank to translate organizational goals into effective, measurable initiatives. The Marketing Manager oversees campaigns, team workflow, agency and vendor relationships, budget administration, performance reporting, and consistent use of the Bangor Savings Bank brand. This is a full-time position based in Bangor, Maine. Job Description The Marketing Manager leads the day-to-day operations of the Marketing team, including employee development, workflow, resource planning, and delivery of integrated marketing initiatives. Working closely with the Senior Vice President, Chief Marketing and Public Relations Officer, the role turns strategic priorities into actionable marketing plans and campaigns.

Responsibilities

Lead integrated marketing plans and campaigns that support the Bank’s strategic priorities and business objectives. Provide day-to-day leadership, coaching, and development for Marketing team members, including workload prioritization and performance feedback. Partner with business leaders to translate business needs into clear marketing strategies and deliverables.

Oversee campaigns across digital, print, email, social media, advertising, sponsorship, and other relevant channels. Maintain consistent use of the Bangor Savings Bank brand across communications, campaigns, customer experiences, and third-party materials. Manage marketing projects, timelines, approvals, agencies, media partners, and vendors.

Partner with the Senior Vice President, Chief Marketing and Public Relations Officer on the Marketing budget, forecasting, and resource allocation. Monitor campaign performance and recommend improvements. Evaluate market trends, customer insights, competitive activity, and emerging channels. Support internal and external communications, public relations, community engagement, and incident-response initiatives in coordination with the Senior Vice President, Chief Marketing and Public Relations Officer and other appropriate partners.

Ensure marketing materials follow established review and approval processes and applicable Bank policies and regulatory requirements. Identify opportunities to improve Marketing processes, technology, and workflow. Perform additional duties as requested. Leadership Lead with sound judgment, accountability, responsiveness, and collaboration.

Build a supportive, high-performing team through clear expectations, communication, and professional development. Develop trusted relationships across the Bank. Demonstrate flexibility while managing changing priorities and deadlines. Encourage continuous improvement and responsible use of emerging marketing tools and technology.

Foster an inclusive environment that values different perspectives and experiences. Support Bank objectives through a commitment to teamwork, customer experience, communication, and a culture of caring. Maintain current knowledge of marketing practices, customer trends, evolving channels, and industry developments. Operational/Compliance Leadership Follow established review, approval, documentation, and record-retention processes for marketing materials and campaigns.

Partner with Compliance, Legal, Risk, and other appropriate teams to support adherence to applicable requirements. Identify and help implement improvements to Marketing processes and controls. Escalate potential brand, regulatory, reputational, customer, or operational concerns to the appropriate leader. Knowledge, Skills, and Experience Requirements Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant experience.

Advanced degree preferred. Five or more years of progressively responsible marketing experience, including experience leading employees, projects, or cross-functional initiatives. Financial services, banking, or other regulated-industry experience preferred. Demonstrated ability to develop and execute integrated marketing strategies and campaigns.

Strong people-leadership skills, including coaching, delegation, feedback, and employee development. Proven project-management experience managing multiple priorities, contributors, deadlines, and approvals. Experience managing agencies, media partners, vendors, budgets, and contracts. Strong writing, editing, verbal communication, presentation, analytical, organizational, and interpersonal skills.

Interpret performance information and translate findings into practical recommendations. Excellent client service skills. Successfully manage multiple projects simultaneously. Work efficiently and effectively under deadlines. Build trusted relationships and influence outcomes across business lines and organizational levels.

Familiarity with marketing technology, digital platforms, analytics, and emerging AI-enabled tools preferred. Physical Demands/Conditions/Requirements General office environment. Moderate lifting (to 35 lbs.) required. Moderate reaching, walking, sitting, and standing required. Valid driver’s license and availability to independently travel to various locations within the Bank’s footprint required.

External and internal applicants, as well as position incumbents who become disabled, must be able to perform the essential functions as listed, either unaided or with the assistance of a reasonable accommodation to be determined by management on an individual basis.