Marketing Executive

Key Responsibilities

1. Marketing Campaign Execution Assist in implementing marketing campaigns across digital, print and offline channels. Coordinate marketing timelines, deliverables and campaign materials. Liaise with creative agencies, printers, suppliers and other external vendors. Support digital advertising activities and campaign updates as directed.
2. Social Media & Content Management Manage day-to-day social media posting, scheduling and content updates. Assist in producing captions, articles, newsletters, advertisements and website content. Coordinate photography and videography for school events, academic activities and student achievements. Maintain an organised library of brand assets, photographs, videos and marketing materials. Ensure all content complies with approved brand guidelines.
3. Events & Marketing Activations Coordinate logistics and marketing materials for Open Days, exhibitions, recruitment fairs and other promotional activities. Support event registration, attendee communication and post-event follow-up coordination. Liaise with internal departments and external suppliers to ensure smooth execution. Prepare event reports covering attendance, expenditure and marketing outcomes.
4. Website & Digital Support Assist in maintaining up-to-date website information and promotional landing pages. Support email marketing campaigns, digital content updates and campaign tracking. Monitor basic digital marketing metrics and prepare performance summaries. Assist in identifying improvements to website content and parent enquiries.
5. Administrative & Operational Support Manage marketing schedules, purchase requests, quotations and vendor coordination. Monitor marketing collateral stock, campaign materials and promotional inventory. Prepare marketing reports, presentation materials and expenditure tracking. Coordinate with Admissions, academic departments and external parties on marketing requirements.

Requirements

Minimum 2–4 years of relevant marketing experience. Experience in social media management, digital content, event coordination and marketing campaigns. Good copywriting, communication and organisational skills. Familiarity with Canva, basic creative tools, social media platforms and content management systems. Good command of written and spoken English is essential; Mandarin proficiency is preferred.