Brand & Communications, Associate

About the role

We are seeking a skilled and experienced Marketing Brand & Communications Senior Associate to drive an effective & innovative social media strategy and execute creative contents specifically for Boost Digital Bank. This role is critical in enhancing our brand presence, social engagement, product awareness & education, and supporting our business objectives through effective social media campaigns & contents.

Candidates must have demonstrated hands-on experience independently managing Facebook, Instagram, and Tik. Tok business accounts and be able to contribute immediately to content creation, scheduling, publishing, and day-to-day social media management.

Key responsibilities

Develop and execute comprehensive social media strategies aligned with our brand's goals, market trends, and target audience within approved budget Oversee the creation of engaging, high-quality content tailored to various social media platforms, ensuring consistency with brand voice and messaging Plan, implement, and manage social media campaigns to drive brand awareness, product education, financial literacy, customer acquisition, and engagement Monitor social media performance using analytics tools, track key metrics, and provide regular reports with actionable insights to optimize strategy and campaigns to key stakeholders Foster a positive online community by actively engaging with followers, addressing inquiries, and managing online reputation Work closely with cross-functional teams including marketing, PR, and customer service to ensure cohesive messaging and alignment with broader marketing efforts Stay updated on the latest social media trends, marketing innovations, competitor movement and industry best practices to keep our strategies cutting-edge and effective Ensure all social media activities comply with industry regulations, legal requirements, and internal policies, particularly related to financial services About you Bachelor's degree in marketing, Communications, Business, or a related field Minimum of 3-5 years of experience in social media marketing, with a focus on the financial sector or digital banking preferred Strong written and oral communication skills Familiarity with project management software such as MS Project, JIRA, Visio or Omnigraffle Ability to cooperate and engage with a wide variety of resources, including upper management and stakeholders, clients, and other departments Ability to conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities Ability to remain positive and encouraging during stressful situations