Brand Officer

About the Role

The Brand Officer executes the brand's overall brand strategy, campaigns, and activities, ensuring that it aligns with the current brand guidelines and the organizations’ business objectives.

Key Responsibilities

Marketing & Brand Strategy Develop and execute key brand initiatives, ensuring all campaigns align with business objectives and market insights. Help manage the annual brand activity calendar and ensure all activities are executed as planned. Brand Experience Execute brand consistency across all customer touchpoints, ensuring a cohesive and positive experience.

Translate brand strategy into tactical briefs for marketing campaigns and creative projects, and execute as such. Drive efforts to build brand equity and customer loyalty. Performance Analysis Track and measure the effectiveness of all brand campaigns and strategies, using data to make recommendations that optimize revenue.

Budget & Finance Monitor spending to ensure efficient resource allocation and provide regular financial reports to management. Team & People Leadership Set and monitor key performance indicators (KPIs), conduct performance reviews, and foster a collaborative, high-performing environment. Ensure compliance of self to company policies.

Cross-Functional Collaboration Serve as a key liaison between the brand team and other departments, including finance, operations, branch managers, and external partners, to ensure seamless project execution.

Qualifications

Graduate of a 4-year college course in Marketing, Management, or other related courses Experience: At least 3-5 years of work experience Capabilities: Able to develop and enforce brand guidelines, develop campaigns, provide data analysis, generate consumer insights, and execute on-ground. Knowledge of MS Office applications (MS Word, Excel, Powerpoint) and PowerBI, basic knowledge of CRM tools and applications, knowledge of Mac applications are a plus.

Belo Medical Group values your right to privacy and is committed to protecting your personal and sensitive information. All data you provide, or that we collect through your online job application, will be handled with the highest level of care and in accordance with our Privacy Policy. By submitting your resume or application through our website or any other application channel we use, you acknowledge that you have read, understood, and consent to the terms of our Privacy Policy .

You also expressly consent to the company collecting, storing, processing, and using your personal data for recruitment-related purposes, including evaluating your qualifications, contacting you about your application, and complying with legal or regulatory requirements.