Brand Manager

Responsibilities

1. Utilize market insights to create a marketing and growth strategy that promotes long-termgrowth and brand equity for AviaGames' flagship product in the US market.
2. Collaborate with various internal teams and external partners to develop, execute, andmanage marketing campaigns (both online and offline) for our live and upcoming new games.
3. Be creative, able to understand user needs and design truly engaging marketingcampaigns. Capable of building a brand system from the ground up and producing brandassets, including key visual, ads, trailers, etc.
4. Lead digital campaigns and manage social media and influencer strategies to ensure theyresonate with the target audience, achieving desired engagement and conversion metrics.
5. Continuously strive to find the right balance between existing traditional marketingchannels and emerging media, content, and trends.6. Utilize data and analytics to track, review, and optimize activities.

Qualifications

• Minimum of 4+ years in marketing, with a preference for candidates with experience in thegaming or entertainment industries.
• Experience in mobile and digital entertainment audience growth strategies in a global orregional role, with proven success in competitive markets.
• A strategic mindset to develop a marketing vision, coupled with excellence in execution tobring ideas to life. Willingness to get hands dirty, along with a solid analytical eye andattention to detail.
• Understanding of social media platforms and content such as YouTube, Facebook, TikTok,Instagram. Familiarity with current trending online topics.
• Great understanding of gamers and gaming experience. Familiarity with casual games and apassion for playing games.- Must be able to travel to the U.S./China multiple times a year.
• Ability to work effectively in both Chinese and English.