General Sales Manager

The General Sales Manager is responsible for driving revenue growth while ensuring exceptional customer service standards aligned with hospitality-level expectations. This role oversees sales operations, team performance, and overall business efficiency, while fostering a customer-first culture similar to hotel and airline service standards.

Key Responsibilities

Leadership & Service Excellence Lead and manage the sales and operations team with a strong focus on customer experience and service quality Promote a hospitality-driven culture (warm, professional, and client-focused approach) Ensure all staff deliver service aligned with hotel/resort-level standards Train and coach employees on customer handling, professionalism, and service etiquette Sales & Client Relations Develop and execute strategies to increase sales and client acquisition Build and maintain strong relationships with clients through high-level service and engagement Handle VIP clients and ensure premium customer experience Oversee preparation and approval of quotations, proposals, and contracts Identify opportunities for upselling and long-term partnerships Operations Management Oversee daily operations to ensure smooth and efficient service delivery Ensure all client interactions and service processes meet quality standards Monitor service performance and resolve issues promptly Implement and improve standard operating procedures (SOPs) Business Development & Growth Identify new markets and opportunities for expansion Work with marketing to enhance brand positioning and customer reach Conduct market research to stay competitive in a service-driven industry Financial & Performance Management Ensure achievement of sales targets and revenue goals Monitor costs and maintain profitability Analyze sales and operational data to improve performance Prepare regular performance and financial reports People Management Recruit, train, and develop team members with a focus on service excellence Build a motivated, customer-focused, and high-performing team Conduct performance evaluations and provide continuous coaching Compliance & Administration Ensure compliance with company policies and regulatory requirements Oversee documentation, contracts, and operational processes Requirements Qualifications Bachelor’s degree in Business, Hospitality Management, Marketing, or related field At least 5 years experience in sales, operations, or hospitality management Background in hotel, resort, airline, or service-oriented industry is a strong advantage Proven experience in customer service excellence and team leadership Strong interpersonal, communication, and problem-solving skills