Role - Consumer Insights & Research

Location: Ahmedabad About Smytten Pulse Smytten Pulse is the consumer insights and research arm of Smytten , focused on helping brands make data-driven decisions through consumer understanding, product feedback, market research, and actionable insights. Role Overview We are looking for an Associate Manager – Consumer Insights & Research to lead end-to-end research projects while managing a team and driving high-quality execution across multiple brand mandates.

The role requires a strong balance of analytical thinking, stakeholder management, project ownership, and people leadership. The ideal candidate should be comfortable working in a fast-paced environment, handling multiple projects simultaneously, and translating consumer behavior into meaningful business recommendations.

Key Responsibilities

Consumer Insights & Research Lead and manage end-to-end qualitative and quantitative research projects. Design research frameworks, questionnaires, discussion guides, and insight reports. Analyze consumer behavior, market trends, and category performance to derive actionable insights. Work closely with internal stakeholders and brand teams to understand business objectives and research requirements.

Present insights and recommendations in a structured and impactful manner. Ensure timely delivery and high quality of research outputs. Team Management Manage, mentor, and guide a team of researchers, analysts, and interns. Allocate projects and ensure smooth coordination within the team. Monitor team productivity, timelines, and deliverables.

Support team members in problem-solving, stakeholder communication, and execution excellence. Drive a collaborative, high-performance, and learning-oriented team culture. Stakeholder & Client Management Act as a key point of contact for internal and external stakeholders. Build strong relationships with brand partners and ensure client satisfaction.

Handle project discussions, expectation management, and feedback loops effectively. Process & Strategy Identify opportunities to improve research methodologies and operational efficiency. Contribute to scaling processes, reporting formats, and insight frameworks within Smytten Pulse. Stay updated on industry trends, consumer behavior shifts, and emerging research practices.

Requirements

4 – 6 years of experience in Consumer Insights, Market Research, Brand Research, or related fields. Experience in managing teams and leading projects independently. Strong analytical and problem-solving skills. Excellent communication, presentation, and stakeholder management abilities. Proficiency in Excel, PowerPoint, and research/reporting tools.

Ability to work under tight timelines in a dynamic environment. Prior experience in FMCG, D2C, beauty, personal care, lifestyle, or research agencies is preferred. What We’re Looking For Strong ownership mindset and execution capabilities. Ability to think strategically while managing day-to-day operations. Detail-oriented with a consumer-first approach.

Someone who can balance data, creativity, and business understanding effectively.