Head of Revenue Strategy & Category Expansion (Remote)

Why are we building Nuclei?

Nuclei is a product company working with 25+ leading BFSI and telecom enterprises.

Before we started Nuclei, we listed down a few guiding principles. These were essentially the learnings from our previous startups/companies:

Think big, think global

Build a sustainable company, from various perspectives

Build for the long term, take long term decisions.

Leverage distribution

All the above points came together to form Nuclei's vision - "To build a well-respected global product company."

What will you do?

Category Ownership

Own the performance of key commerce categories including travel, recharges, vouchers, and lifestyle services

Drive category growth across multiple banking platforms

Track category metrics such as transactions, revenue, conversion rates, and repeat usage

Growth Strategy

Identify opportunities to improve customer acquisition, engagement, and monetization

Design initiatives to improve category discovery, funnel performance, and transaction conversion

Customer Journey Optimization

Analyze the end-to-end customer journey across digital channels

Identify friction points and implement improvements that increase conversion and engagement

Partnerships & Merchant Strategy

Work with merchant partners to strengthen category offerings

Develop promotional constructs, bundled experiences, and merchant-led campaigns

Campaigns & Merchandising

Collaborate with marketing teams to drive category visibility through in-app placements, notifications, campaigns, and digital promotions

Plan seasonal campaigns and promotional strategies

Insights & Experimentation

Use data to identify growth opportunities

Run experiments and test initiatives to improve category performance

Who should apply?

5 - 10 years of experience in category management, growth, digital commerce, or marketplace businesses

Strong understanding of consumer behavior, digital funnels, and marketplace dynamics

Experience working with large-scale consumer technology platforms, marketplaces, fintech, or e-commerce ecosystems

Ability to work with data and translate insights into growth strategies

Strong stakeholder management and partnership skills

Candidates with experience managing high-traffic categories or consumer businesses on digital platforms will be particularly relevant for this role.