Senior Global Brand Manager – Companion Animals

We are looking for a Global Brand Manager

• FELIWAY to join our Companion Animal OTC Marketing team. A unique opportunity to shape the future of a global category-leading brand FELIWAY is the flagship brand of our OTC (Over The Counter) portfolio and the global reference in feline wellbeing. Available in more than 60 countries, the brand enjoys strong awareness, scientific credibility and significant untapped growth potential. Following several years of successful growth, the challenge today is no longer simply to grow the brand, but to elevate it to its next stage of development. We are looking for a marketing leader who can bring world-class FMCG expertise to strengthen brand fundamentals, accelerate international growth and unlock future opportunities. This role offers the opportunity to have a direct impact on one of Ceva's most strategic global brands and help shape its long-term success. Reporting to the Companion Animal OTC Marketing Director, you will define and drive FELIWAY's global growth strategy, innovation agenda and brand development roadmap. You will work closely with international stakeholders across R D, Finance, Supply Chain, E-commerce, Regulatory Affairs, Legal and affiliate marketing teams worldwide.

Key Responsibilities

Brand Strategy Equity

• Define and lead FELIWAY's long-term vision and growth strategy
• Strengthen and modernize the global brand platform
• Drive brand equity and differentiation
• Identify new expansion and growth opportunities Innovation Leadership
• Lead the innovation pipeline and roadmap
• Turn consumer, veterinary and customer insights into meaningful innovation opportunities
• Partner with R D teams to bring innovations from concept to global launch Global Brand Building
• Develop global marketing and communication plans
• Influence campaign development across all marketing channels
• Build impactful multichannel campaigns
• Ensure brand consistency across markets Commercial Excellence - launch, pricing and value creation strategies
• Support affiliates in local execution -Drive best-practice sharing across regions Omnichannel Growth
• Optimize FELIWAY's presence across veterinary, specialist retail and e-commerce channels
• Deliver a seamless and compelling brand experience at every touchpoint