Market Research & BI Manager

Lead primary market research initiatives to validate business hypotheses and inform brand strategy through agency-led quantitative and qualitative studies Design and execute periodic market research, selecting optimal methodologies, data sources, and research partners Synthesize primary research, competitive intelligence, and secondary data into actionable business insights Deliver data-driven market and brand performance reporting to support agile decision-making Monitor KPIs, market trends, and competitive dynamics to identify risks and strategic opportunities Conduct market, patient flow, and competitive landscape analyses to support brand planning and commercialization strategies Build and maintain forecasting models using epidemiology, demand studies, and analogue analysis Collaborate cross-functionally with global analytics and business intelligence teams on regional and global initiatives Managedexternal research vendors and continuously improved reporting efficiency and data quality Requirements 5+ years of experience in primary and secondary market research within the pharmaceutical industry Strong expertise in market research methodologies, data analytics, and pharmaceutical marketing Hands-on experience with pharmaceutical data sources including IQVIA, JMDC, MDV, and epidemiological datasets Advanced analytical and reporting skills using Excel, Tableau, and statistical/modeling tools Proven ability to translate complex analyses into actionable business recommendations Strong project management and cross-functional collaboration skills Excellent communication, presentation, and stakeholder influencing abilities Skilled in logical problem-solving, hypothesis-driven thinking, and documentation Bachelor’s degree or higher; advanced degree in science or data-related fields preferred