Senior Direct Response Product Manager

Senior Direct Response Product Manager With more than 40 years of experience, our client is a leading provider of high-quality, affordable products and services for tax and accounting firms nationwide. Its extensive portfolio includes more than 1,700 solutions spanning tax forms, client communications, digital marketing, website services, and tax filing support.

Our client is seeking a strategic, data-driven Senior Direct Response Product Manager to oversee direct response product lines from annual planning through campaign execution and performance optimization. This primarily onsite position is based at the Bloomington, MN headquarters, with flexibility for occasional remote work.

Best-in-Class Benefits and Culture: Our client values their employees’ time and effort. Their competitive compensation and an extensive benefits package, to enhance their commitment to your success. Our client’s benefits package includes: Comprehensive health coverage: Medical, dental, and vision insurance provided Robust retirement planning: 401(k) plan available with employer matching Financial security: Life and disability insurance for added protection Flexible financial options: Health savings and flexible spending accounts offered Well-being and work-life balance: Paid time off, flexible schedule, and remote work choices provided Plus, they work to maintain the best possible environment for their employees, where people can learn and grow with the company.

They strive to provide a collaborative environment where everyone feels encouraged to contribute to their processes, decisions, planning, and culture. To thrive/succeed as the Senior Direct Response Product Manager, you should have: Develop and execute annual marketing strategies and budgets across lead generation, promotions, public relations, thought leadership, and paid, earned, and owned media.

Manage product-line P&L, optimizing revenue and expenses to maximize profitability. Oversee catalog development, e-commerce merchandising, and integrated email, social media, and digital marketing campaigns. Drive lead generation and online sales through website optimization, paid advertising, marketing automation, Google Analytics, and customer insights.

Guide product development by evaluating performance, identifying market needs, and shaping current and future product offerings. Manage the end-to-end customer experience, using campaign analytics, KPI reporting, and forecasting to improve conversion, retention, and marketing effectiveness. Build strategic partnerships with industry associations and vendors while leading cross-functional teams to achieve business goals.

Your responsibilities

as the Senior Direct Response Product Manager will include: Develop and execute annual marketing strategies and budgets across lead generation, promotions, public relations, thought leadership, and paid, earned, and owned media. Manage product-line P&L, optimizing revenue and expenses to maximize profitability. Oversee catalog development, e-commerce merchandising, and integrated email, social media, and digital marketing campaigns.

Drive lead generation and online sales through website optimization, paid advertising, marketing automation, Google Analytics, and customer insights. Guide product development by evaluating performance, identifying market needs, and shaping current and future product offerings. Manage the end-to-end customer experience, using campaign analytics, KPI reporting, and forecasting to improve conversion, retention, and marketing effectiveness.

Build strategic partnerships with industry associations and vendors while leading cross-functional teams to achieve business goals. Apply today and help drive the next chapter of growth and innovation! Our client is an equal opportunity employer that welcomes and encourages diversity in the workplace. It does not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

We will consider qualified applicants with criminal histories for employment.