Business Development Specialist (HN)

Position Overview

Horatio is looking for a driven, resourceful, and strategic Business Development Representative (BDR) with a strong hunter mentality to help grow our outbound sales pipeline. Reporting directly to the Senior Business Development Manager, you’ll play a key role in building our outbound sales motion through strategic account research, personalized prospecting, and effective opportunity qualification.

Key Responsibilities

Strategic Account Research: Identify and prioritize high-potential accounts aligned with Horatio’s ideal customer profile (ICP). Research company operations, growth initiatives, business challenges, and key decision-makers to uncover opportunities. Outbound Prospecting: Execute targeted, multichannel outreach through cold calling, email, and LinkedIn.

Develop personalized messaging that connects business challenges with Horatio’s value proposition. Opportunity Identification: Leverage buying signals, hiring trends, company news, and market intelligence to identify timely opportunities and develop relevant outreach strategies. Lead Qualification: Conduct meaningful conversations to understand prospect needs, assess fit, and generate qualified sales opportunities.

Pipeline Management: Maintain accurate prospect and activity records in Hub. Spot, manage follow-ups, and consistently work toward qualified meeting pipeline generation targets. Collaboration and Optimization: Partner with Sales and Marketing to refine targeting, messaging, and outreach strategies. Continuously test new approaches and share insights to improve results.

Required Skills/Abilities : Advanced, near-native English proficiency. Excellent communication and interpersonal skills. Strong organizational and time management abilities. Proficiency in CRM software. Experience with CRM, prospecting and engagement tools; Hub. Spot is preferred. Results-driven with a passion for exceeding targets and goals.

Education and Experience

Experience: Proven experience in outbound sales or business development roles. Bachelor's degree in Business or a related field is preferred.