Area Sales Manager

Job Description (JD) – Area Sales Manager (Seeds & Pesticides) Position: Area Sales Manager (ASM) Industry: Agriculture – Seeds & Pesticides Experience: Minimum 10+ Years in the Same Industry Department: Sales & Marketing Job Location: As per Company Requirement Job Summary We are looking for an experienced and result-oriented Area Sales Manager with strong knowledge of seeds and pesticides sales.

The candidate should have a proven track record in agricultural sales, dealer and distributor management, market development, and team handling.

Requirements

Key Responsibilities

Develop and execute sales strategies to achieve sales and collection targets for seeds and pesticides. Manage distributors, dealers, retailers, and other channel partners in the assigned territory. Identify new business opportunities and expand market presence. Lead, guide, and monitor the sales team to achieve business objectives.

Develop strong relationships with farmers, dealers, distributors, and key market stakeholders. Monitor competitor activities, market trends, product demand, and pricing. Plan and execute farmer meetings, product demonstrations, field activities, and promotional campaigns. Ensure timely collection of outstanding payments and maintain healthy dealer relationships.

Prepare sales forecasts, monthly sales plans, and regular performance reports. Coordinate with management and other departments to ensure smooth sales operations. Required Qualifications & Skills Graduate in Agriculture or a related field; B.Sc. Agriculture will be preferred. Minimum 10+ years of experience in seeds and pesticides sales in the same industry.

Strong knowledge of seed varieties, crop protection products, pesticides, and agricultural markets. Proven experience in dealer/distributor appointment and channel development. Excellent team management, negotiation, communication, and leadership skills. Strong understanding of sales targets, market expansion, and collection management.

Willingness to travel extensively within the assigned territory.