Strategic Seller Acquisition & Onboarding, Cross Border eCommerce

Seller Acquisition Lead the acquisition strategy for new sellers, defining target segments and sourcing channels to build a healthy pipeline of high-potential sellers Independently plan and execute acquisition strategies for new seller cohorts, leveraging a range of outreach channels (on/offline events, etc.) Leverage an existing network of top sellers on Japan e-commerce platforms, in categories including hobbies & collections, beauty, fashion, and sports & outdoor, to onboard high-potential sellers Advise sellers on the right category, brand, and product mix and on pricing strategies, based on market and competitive insights Incubation & Growth Own the end-to-end incubation process for high-potential new sellers, including education on Shopee’s systems and operational flows Drive traffic and order conversion through targeted initiatives, and plan and execute onsite and offsite marketing programs Lead campaign planning and channel optimization, using data-driven analysis to set growth strategies and priorities Monitor seller performance, identify risks and opportunities early, and optimize for sustainable growth General Training & Onboarding Design and execute scalable education programs that accelerate onboarding and reduce sellers’ dependency on account managers Continuously improve educational content, including seller guides, SOPs, best practices, webinars, training decks, FAQs, and support documentation Requirements 5+ years in e-commerce, marketplace operations, or seller/account management Proven track record in seller acquisition, onboarding, or merchant growth with measurable impact Strong analytical skills; turns data into actionable growth strategies Experience designing and delivering training programs or educational content at scale Strong communication and stakeholder management with sellers and cross-functional teams Works independently, manages multiple priorities, and drives projects end-to-end Preferred Owns an existing network of top sellers on Japan e-commerce platforms (e.

g. hobbies & collections, beauty, fashion, sports & outdoor) Can independently plan and execute acquisition strategies for new seller cohorts across multiple outreach channels Proficiency in English and Japanese Government relations experience is a plus