Local PR Assistant-MX/LATAM

Location: Mexico City

We are looking for a proactive and detail-oriented PR Assistant / Specialist to support our media and communications efforts across Mexico and LATAM. In this role, you will collaborate closely with the Local PR/Media Manager and regional teams to drive press activities, manage media relationships, support product launches, and strengthen overall brand visibility.

Responsibilities

• Support media relations with tech/lifestyle outlets, journalists, KOLs, and content creators

• Coordinate press outreach, follow-ups, and maintain updated media lists Draft, edit, and proofread press materials (press releases, media alerts, Q&A)

• Manage product seeding, sample distribution, and device tracking

• Assist in planning and executing product launches and influencer campaigns

• Coordinate event logistics: invitations, guest lists, venue support, check-in, and onsite execution

• Monitor media coverage, track industry trends, and prepare PR performance reports

• Work with regional teams to localize content and ensure timely influencer deliverables

• 1–3 years of experience in PR, communications, marketing, or related fields

• Experience in consumer electronics, mobile devices, lifestyle brands, or tech (highly preferred)

• Strong understanding of Mexico's media landscape (tech, lifestyle, digital, KOLs)

• Native Spanish and professional English proficiency

• Excellent communication, organization, and multitasking skills

• Familiarity with media monitoring tools and major social platforms

• Experience with Chinese brands, basic Photoshop/Canva skills, passion for technology is a plus