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Sales & Marketing Manager (Hospitality / Catering Industry)

Accra, GhanaFull-timePosted Oct 9, 2026

Job description

The Sales Manager will be responsible for developing and executing effective sales strategies to drive revenue growth, expand market share, and achieve organizational sales targets. The ideal candidate will be a results-driven professional with a strong understanding of market dynamics, excellent leadership skills, and a proven track record in sales management.

This role requires someone who can motivate a sales team, build lasting client relationships, and implement data-driven strategies to achieve measurable outcomes.

Key Responsibilities

Sales Strategy & Planning: Develop and implement sales plans and strategies to achieve company objectives. Analyze market trends, competitor activities, and customer needs to identify business opportunities. Set and monitor sales targets, KPIs, and performance metrics for the sales team. Team Leadership & Development: Lead, motivate, and mentor a team of sales representatives to meet and exceed sales goals.

Conduct regular training and coaching sessions to improve product knowledge and sales techniques. Evaluate individual and team performance, providing constructive feedback and support for improvement. Client Relationship Management: Build and maintain strong relationships with key clients, partners, and stakeholders. Identify new client acquisition opportunities and ensure high customer satisfaction.

Oversee the negotiation and closing of major deals and contracts. Performance Monitoring & Reporting: Track, analyze, and report on sales performance, revenue forecasts, and market insights. Prepare and present weekly, monthly, and quarterly sales reports to management. Recommend and implement improvements to optimize sales processes and productivity.

Collaboration & Coordination: Work closely with marketing, operations, and finance teams to align sales strategies with organizational goals. Coordinate promotional activities, campaigns, and product launches to support sales objectives. Provide input on pricing, marketing strategies, and customer experience initiatives.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree is an added advantage). 3–5 years of proven experience in sales or business development, with at least 1–2 years in a supervisory or managerial capacity. Strong knowledge of sales techniques, customer relationship management, and market analysis.

Proficiency in CRM software (e.g., Salesforce, Hub. Spot, Zoho) and MS Office Suite. Excellent communication, negotiation, and interpersonal skills. Strong analytical and problem-solving abilities. Demonstrated ability to lead and inspire a team to achieve results. Goal-oriented, proactive, and adaptable to a fast-paced work environment.

Key Competencies: Strategic Sales Planning Leadership & Team Management Client Relationship Management Negotiation & Closing Skills & Performance Analysis & Reporting Market Research & Business Development Communication & Presentation Skills Location: Lapaz

Description copied from Roam's careers page. Read the full posting before you apply.

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