Senior Brand Manager

Responsibilities

1. Utilize market insights to create a marketing and growth strategy that promotes long-term growth and brand equity for AviaGames' flagship product in the US market.
2. Collaborate with various internal teams and external partners to develop, execute, and manage marketing campaigns (both online and offline) for our live and upcoming new games.
3. Be creative, able to understand user needs and design truly engaging marketing campaigns. Capable of building a brand system from the ground up and producing brand assets, including key visual, ads, trailers, etc.
4. Lead digital campaigns and manage social media and influencer strategies to ensure they resonate with the target audience, achieving desired engagement and conversion metrics.
5. Continuously strive to find the right balance between existing traditional marketing channels and emerging media, content, and trends.
6. Utilize data and analytics to track, review, and optimize activities

Qualifications

• Minimum of 4+ years in marketing, with a preference for candidates with experience in the gaming or entertainment industries.
• Experience in mobile and digital entertainment audience growth strategies in a global or regional role, with proven success in competitive markets.
• A strategic mindset to develop a marketing vision, coupled with excellence in execution to bring ideas to life. Willingness to get hands dirty, along with a solid analytical eye and attention to detail.
• Understanding of social media platforms and content such as YouTube, Facebook, TikTok, Instagram. Familiarity with current trending online topics.
• Great understanding of gamers and gaming experience. Familiarity with casual games and a passion for playing games.
• Must be able to travel to the U.S./China multiple times a year.
• Ability to work effectively in both Chinese and English.