市场经理 Marketing Project Manager

OBJECTIVES The Marketing Project Manager will be a key member of the HAS Marketing and Advancement Department, reporting directly to the Director of Marketing and Advancement (DAM). The postholder supports the DAM in delivering the school's marketing and admissions objectives while carrying out a dedicated mandate for group-facing support to sister schools and new projects.

The role has a dual mandate:

1. Within HAS: Support the DAM in the execution of marketing strategies, campaign management, content development, and admissions-related marketing activities, working collaboratively with the wider marketing team.
2. Group-facing: Provide dedicated, systematic support to sister schools and new projects (both domestically and internationally) in areas such as annual marketing planning, channel strategy, content guidance and admissions sales training. The Marketing Project Manager will work closely with the DAM to ensure that group? facing support is delivered as a departmental capability, drawing on the expertise of the wider HAS marketing team, rather than as the work of a single individual. The role is designed as a deliberate leadership incubation opportunity, preparing the incumbent for future marketing leadership roles within the group (e.g., Marketing Manager, DAM at HAS or a sister school, or group-level marketing leadership). The Marketing Project Manager must be willing and able to travel domestically and internationally as required to support sister schools and new projects.

KEY RESPONSIBILITIES

Strategic Marketing Support within Hiba Academy Shanghai (HAS)

• Support the DAM in the development and execution of HAS's annual marketing strategic plan, ensuring alignment with enrolment targets and brand positioning.
• Contribute to market research and competitor analysis to identify opportunities for growth and improvement.
• Ensure all marketing materials and campaigns are consistent with the Hiba brand identity and values.
• Support the DAM in representing the school at key events and acting as a brand ambassador in the community.
• Support internal and external branding events as needed, liaising with academic and non-academic teams to ensure a "whole school" approach. Group-Facing Responsibilities Pillar 1: Support for Overseas Projects (Founding Stage)
• Annual Marketing Strategic Plan: Lead the development of market-entry and annual marketing plans for new school projects, in close collaboration with the DAM and local project leads.
• Marketing Channel Identification: Research and recommend high? impact marketing channels for new markets; guide local marketing teams on channel strategy.
• Content Development Guidance: Work with project marketing teams to ensure brand-aligned, market-relevant content development.
• Admissions Sales Training: Develop and deliver training modules for admissions teams in founding-stage schools, covering sales processes, parent engagement, and conversion strategies. Pillar 2: Support for Sister Schools
• Annual Marketing Plan: Collaborate with sister school leadership to develop comprehensive annual marketing and admissions plans, aligned with group brand standards and local market realities.
• Strategic Planning Documents: Lead the creation of reusable frameworks, such as communication scripts, admissions sales tools, and brand guidelines, which sister schools can adapt.
• Performance Monitoring: Work with the DAM to establish clear reporting mechanisms that track progress and provide support to sister schools on marketing and admissions initiatives, while ensuring alignment with academic messaging (coordinated with HAS academic team). Pillar 3: Group-Level Brand Strategy & Succession
• Hiba Branding Strategy: Support the DAM in developing a cohesive brand strategy for all Hiba sister schools, ensuring consistency while allowing for local differentiation.
• Successor Development: Serve as a potential successor for the DAM or group-level marketing leadership roles, with structured development opportunities and mentorship.
• Group-Level Collaboration: Participate in cross-school marketing working groups, sharing best practices and identifying opportunities for centralized efficiency. Team Collaboration
• Work collaboratively with the wider HAS marketing and admissions team, fostering a culture of creativity, accountability, and continuous improvement.
• Support the DAM in training and developing team members, contributing to a high-performance culture.
• Develop and maintain positive relationships with the DAMs and marketing leads at sister schools, sharing best practices and promoting collaboration across the group. Performance Measurement & Reporting
• Monitor and report on the effectiveness of marketing initiatives (both HAS and group-facing), providing insights and recommendations for improvement.
• Track and report on group-facing KPIs, including project milestones, sister school satisfaction, and talent development progress.
• Prepare bi-annual reports for group leadership on group-facing activities, impact metrics, and succession readiness. Other Duties
• Undertake other professional duties as reasonably delegated by the Director of Marketing and Advancement.
• Be willing and able to travel domestically and internationally as required to support sister schools and new projects. BASIC QUALIFICATION
• Education: Bachelor's degree or above in Marketing, Business, Communications, or a related field (overseas education background is preferred)
• Language: Native or professional fluency in both Chinese and English (written and spoken)
• Work Experience: Minimum 5–8 years in marketing, preferably in premium service sectors (education, luxury, or MNC environment)
• Management Experience: Experience in managing projects or coordinating across multiple teams; formal line management experience is not required but is an advantage
• Multi-Market Experience: Experience with multi-market or multi-site operations is strongly preferred All staff are expected to uphold the school's values by:
• Safeguarding and promoting the welfare of children
• Supporting and promoting the school's culture, reputation, and strategic objectives
• Complying with the school's Code of Conduct and other policy and regulatory requirements
• Building relationships with students, staff, and parents based on respect, trust, and shared purpose
• Behaving ethically and with appropriate confidentiality and sensitivity
• Modelling punctuality and adherence to organisational deadlines
• Supporting the Hiba Academy Values Additional Expertise:
• Experience in integrated campaign management across multiple channels
• Strong proficiency in marketing tools and platforms
• Understanding of the education sector is preferred but not essential Preferred Aptitudes
• Excellent communication and interpersonal skills, with proven ability to communicate effectively across different cultures
• Strong strategic thinking and planning abilities, with attention to detail
• Proven ability to work with metrics, numbers, and trends, and develop recommendations for action based on data analysis
• Personal integrity, accountability, and credibility
• Strong mindset for continuous improvement to meet or exceed expectations
• Commitment to quality and attention to detail
• Strong project management skills, with ability to manage multiple projects concurrently
• Team player with ability to coordinate across multiple teams
• Resilience, energy, and a strong work ethic
• Willingness to travel domestically and internationally on a regular basis to provide on-ground support for group initiatives
• Warm personality and ability to represent the school positively in the community As an employer of choice, Wellington College Education China is committed to making professional learning and personal development central to its ethos and approach. WCEC fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and volunteers working in the Group.