Director, Performance Marketing

The Director, Performance Marketing drives profitable growth across Home Franchise Concepts’ portfolio of franchise brands by maximizing the effectiveness of national and local marketing investments. This role leads performance marketing strategy across paid media and Local Area Marketing (LAM), ensuring investments are aligned to growth opportunities and deliver measurable results in lead generation, customer acquisition, revenue, and return on investment.

Partnering with Brand Marketing, Franchise Operations, Analytics, Finance, and agency partners, the Director identifies opportunities, optimizes performance, advances measurement capabilities, and translates data into actionable strategies that support enterprise and franchise growth.