Sales Team Leader

The Team Leader – Modern Trade Merchandising is responsible for leading, coaching, and managing a team of up to 20 merchandisers across key modern trade accounts including Carrefour, Naivas, and Quickmart. The role ensures excellent in-store execution by driving product visibility, availability, merchandising standards, stock management, promotional compliance, and sales support while developing the capability and performance of the merchandising team.

1. Team Leadership & People Management ● Lead, supervise, motivate, and develop a team of up to 20 merchandisers. ● Conduct regular field visits to coach merchandisers on best merchandising practices. ● Set clear daily, weekly, and monthly performance expectations. ● Monitor attendance, punctuality, discipline, and productivity. ● Conduct performance reviews and provide continuous feedback. ● Identify training needs and develop individual improvement plans. ● Foster a high-performance, customer-focused team culture.
2. Merchandising Excellence ● Ensure products are displayed according to company merchandising standards. ● Maximize shelf visibility, shelf share, and product placement. ● Ensure planogram compliance where applicable. ● Implement promotional displays and point-of-sale materials. ● Maintain clean, attractive, and fully merchandised shelves. ● Monitor competitor activities and provide market intelligence.
3. Product Availability & Stock Management ● Ensure consistent product availability across all assigned outlets. ● Monitor stock levels to minimize out-of-stock situations. ● Coordinate replenishment with store personnel and internal sales teams. ● Monitor stock rotation using FIFO principles. ● Identify slow-moving, damaged, or expiring stock and recommend corrective actions. ● Support inventory accuracy and stock reconciliation where required.
4. Sales Support ● Work closely with Key Account Managers and Sales Representatives to drive sales growth. ● Support the execution of promotional campaigns and new product launches. ● Identify sales opportunities within assigned outlets. ● Build positive working relationships with store management. ● Ensure pricing and promotional compliance.
5. Coaching &Training ● Train merchandisers on: ○ Merchandising standards ○ Product knowledge ○ Shelf management ○ Visibility improvement ○ Stock management ○ Sales fundamentals ○ Customer service ○ Store relationship management ○ Reporting standards ● Conduct regular field coaching sessions and on-the-job training.
6. Reporting & Administration ● Prepare daily, weekly, and monthly performance reports. ● Track key merchandising KPIs. ● Monitor outlet compliance against agreed standards. ● Escalate operational issues affecting execution. ● Maintain accurate field records and documentation.

Requirements

● Diploma or Bachelor Degree in Business Administration, Marketing, Sales, or a related field. ● Minimum 3 years experience in FMCG merchandising or sales. ● At least 1–2 years experience leading merchandising teams. ● Experience working with modern trade retailers such as Carrefour, Naivas, and Quickmart is highly preferred.