Retention Marketing Executive

Department: Marketing (Retention) Location: WFO, Gurugram, Haryana About the Role: We are looking for a highly motivated and detail-oriented Retention Executive to support our user experience and retention initiatives. This opportunity offers a hands-on opportunity to learn how to improve customer engagement, reduce churn, and boost loyalty through effective communication and strategic insights.

Key Responsibilities

Support in running Retention marketing campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications to keep users engaged. Work with the creative team to come up with ideas for messages, visuals, and hooks that can grab users' attention. Help in maintaining trackers and dashboards using Google Sheets or other data visualisation tools.

Assist in setting up A/B tests (trying two versions of a message) and reviewing results to understand what works better. Work with data team to ensure campaigns are well-organized and reach the right users, using clean and properly tagged data. Good to have skills: Experience or knowledge of Clevertap Required Skills & Qualifications: MBA degree in Marketing, Business Administration, or related field or diploma in these fields, Strong verbal and written communication skills, Good analytical and problem-solving ability, Beginner to intermediate level Excel & Google Sheet, A user-centric mindset and keen attention to detail.