Head of Social Commerce - ASEAN E-Commerce

Your Tasks Lead the development and acceleration of Social Commerce across ASEAN, driving scalable and profitable growth across platforms, creators, affiliates, and livestreaming. Define the regional social commerce strategy and strengthen strategic partnerships with platforms and ecosystem partners. Establish scalable commercial and operating models and accelerate the transfer of successful practices across markets.

Collaborate with country E-Commerce, Marketing, Sales, Finance, and regional/global stakeholders to identify consumer and platform growth opportunities. Build capabilities and operating models that enable country teams to execute with greater speed, effectiveness, and profitability. Lead cross-functional initiatives and drive business transformation across multiple ASEAN markets.

Your Profile

Extensive experience in E-Commerce, Digital Commerce, Social Commerce, or related commercial leadership roles. Proven track record of driving online business growth and scaling commercial initiatives across markets. Strong understanding of the ASEAN social commerce ecosystem and digital commerce landscape. Strong commercial, strategic, and analytical acumen, including P&L and investment management.

Proven ability to influence stakeholders, lead through complexity, and drive cross-functional collaboration. Entrepreneurial mindset with strong communication skills and a collaborative leadership style. At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.

For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees.

It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all. Additional information Location: 6th and 7th Fl.

Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500