SEO Specialist

Develop and implement effective SEO strategies to improve organic search rankings. Conduct keyword research and competitor analysis to identify growth opportunities. Optimize website content, meta titles, meta descriptions, headings, and URLs. Perform technical SEO audits to identify and resolve website issues. Implement on-page and off-page SEO techniques to improve website performance.

Develop and execute link-building strategies to improve domain authority. Monitor website traffic, keyword rankings, and SEO performance. Use Google Analytics 4, Google Search Console, and other SEO tools to track results. Optimize website structure, internal linking, and page loading speed. Collaborate with content writers, web developers, and digital marketing teams.

Stay updated with search engine algorithm changes and SEO best practices. Prepare regular SEO performance reports and recommend improvements.

Requirements

Knowledge of On-Page SEO, Off-Page SEO, and Technical SEO. Strong understanding of keyword research and competitor analysis. Familiarity with Google Analytics 4 and Google Search Console. Experience with SEO tools such as Ahrefs, SEMrush, or Moz. Understanding of website indexing, crawling, and ranking factors. Knowledge of HTML, meta tags, canonical tags, and XML sitemaps.

Basic understanding of content optimization and link building. Analytical skills to monitor and improve SEO performance.