Marketing Manager (Food/Pastry)

We are seeking a creative and results-driven Marketing Manager to lead brand strategy and digital presence. This hybrid role allows you to work onsite for content creation and in-store campaigns, and remotely for strategy, social media, and analytics. The ideal candidate is passionate about baking, has a strong visual sense, and is skilled at engaging audiences online to drive traffic and boost custom cake orders.

Key Responsibilities

Brand Strategy: Develop and execute marketing plans to increase brand awareness, drive store traffic, and boost custom cake orders. Social Media & Content Creation: Manage social media platforms (Instagram, Tik. Tok, Pinterest, Facebook), creating visually appealing, “mouth-watering” content to grow engagement and followers.

Digital Marketing: Oversee website content, local SEO (Google Business Profile), and paid social media/Google ads targeting local audiences. Photography & Videography: Capture high-quality photos and videos of cakes, including behind-the-scenes content of the decorating process (onsite). Campaign Management: Plan and implement seasonal promotional campaigns (Valentine’s Day, Mother’s Day, holidays).

Local Partnerships: Identify and build relationships with HR companies and food influencers. Customer Engagement: Monitor and respond to online inquiries, comments, and reviews to ensure customer satisfaction. Analytics & Reporting: Track performance metrics (conversion rates, engagement, ROI) to optimize marketing efforts.

Requirements

Minimum 2 years of experience in marketing, preferably in food service, bakery, or boutique retail. Strong visual sense with excellent photography and videography skills; experience with Canva, Cap. Cut, or Adobe Creative Suite is a plus. In-depth knowledge of social media trends, algorithms, and content strategies for Instagram and Tik.

Tok. Exceptional copywriting skills to tell a compelling brand story. Highly organized with strong project management skills to handle multiple campaigns simultaneously. Passionate about baking and creating high-quality, visually appealing products. Work Arrangement: Hybrid: Onsite presence for content creation and campaigns; remote work for strategy, social media, and analytics.