台灣徵才-KFC EC Assistant Manager

Position Summary

In charge of growing KFC Instore Digital Sales (Kiosk/BYOD), PK APP e-Voucher sales and deliver EC related projects. The key KPI: Digital sales, PK e-Voucher selling and redemption sales, EC projects delivery. 【Strategy and Sales】 Execute KFC in-store digital sales (Kiosk/BYOD) strategy to meet the annual objectives. Enhance in-store digital ordering and humanization experiences, ensuring a smooth, intuitive user experience that aligns with customer preferences/needs.

Grow Ticket Average and CVR rate thru UIUX improvement and add-on project by working with MKT / UX planner/ DTS team. Drive growth in PK e-Voucher sales and redemption through strategic planning, owned channel communication, and performance measurement via ROAS/ROI to increase market penetration Develop/implement assigned projects to grow OLO sales measured by ROAS/ROI.

Work with data team for deeper analysis for better sales improvement Learn/apply new practices and tools from the market to get digital experience 【Project management and Communication】 Lead/Implement the assigned Digital projects by co-operate with cross-functional teams thru effective communication/coordination. Uplift efficiency on ways of working and build SOP for new task if needed.

【Administration】 Regular basis reporting incl performance review and project updates. Day-to-day KIOSK / BYOD / PK e-voucher on-and-off shelf management by co-work with OP / MKT / DTS team.

1. Minimum education requirement Bachelor/Master degree
2. Relevant experience and minimum years required A minimum of 5 years relevant experience Expertise in EC fields, EC platform related experience Experience in launching digital initiatives, project management, and a keen interest in marketing and technology is preferred Experience in managing digital/customer journey-related initiatives is preferred
3. Basic skills requirements/Competence Requirements Must have – GA4, PowerBI Ability to execute EC campaigns to drive quality traffic and TA Self-motivated with the energy and ability to take initiative on relevant issues Demonstrated ability to effectively communicate at all levels of the organization and to complete objectives utilizing the commitment and cooperation of others. Demonstrated ability to react quickly and adapt well to change, with the ability to influence others to adapt as well. Growth mindset and open-minded for new tools, new platform or net format to grow sales. Good English verbal and written skills