Marketing Brand Manager

Marketing / Brand Manager Location: Dubai, UAE Language: Fluent Arabic & English About the Role We are seeking a creative, commercially minded Marketing / Brand Manager to drive brand development, marketing campaigns and customer engagement across digital and offline channels. This is a hands-on role requiring a balance of strategic thinking and execution, working closely with cross-functional and international teams to strengthen brand positioning and market presence.

Key Responsibilities

Develop and execute integrated marketing and brand campaigns across digital and offline channels. Manage brand positioning, messaging and consistency across all customer touchpoints. Collaborate with cross-functional and international teams to align global brand objectives with local market initiatives. Oversee CRM, customer engagement, retention and loyalty campaigns.

Manage social media strategy, content planning and digital marketing activities. Identify opportunities to improve the customer journey and overall brand experience. Develop partnerships, collaborations, events and brand activations. Manage external agencies, suppliers, marketing budgets and campaign delivery. Monitor campaign performance, customer insights and market trends to optimise marketing effectiveness.

Requirements

Degree in Marketing, Communications, Business or a related field. 5–8 years' experience in marketing, brand management or communications. Fluent Arabic and English communication skills. Strong experience across brand marketing, digital, social media and CRM. Experience working with cross-functional and international teams.

Background in consumer-facing sectors such as retail, lifestyle, beauty, wellness or FMCG preferred. Experience managing campaigns, agencies, partnerships and budgets. Familiarity with CRM platforms such as HubSpot would be advantageous. Strong stakeholder management, organisational and communication skills. Creative, proactive and commercially minded, with the ability to take ownership of initiatives.