Job description
Marketing Strategy
- Develop annual and quarterly marketing plans aligned with sales targets and project launch calendars.
- Translate business objectives into campaign briefs, channel plans, budgets, and measurable KPIs. Campaign Execution
- Lead campaigns across social media, paid ads, WhatsApp, website, email, events, PR, and roadshows.
- Ensure all campaign materials, timelines, approvals, and deliverables are completed on schedule. Lead Generation
- Work closely with Sales to define lead quality, follow-up requirements, and campaign priorities.
- Monitor CPL, conversion rate, lead source performance, and campaign ROI; recommend improvements. Brand & Content
- Ensure consistent brand identity, tone of voice, project messaging, and visual quality across all channels.
- Review key visuals, captions, brochures, videos, landing pages, and sales-support materials. Team & Vendors
- Allocate tasks, guide team members, review outputs, and build a high-performance marketing culture.
- Manage agencies, media suppliers, influencers, photographers, printers, and event vendors.
Requirements
Education
& Certifications Bachelor degree in Marketing, Business Administration, Communications, or related field; digital marketing certification preferred Experience 5-8 years in marketing, with at least 2 years leading a team; real estate, hospitality, or high-value product experience preferred. Technical Competencies Campaign planning, performance marketing, CRM, Meta Ads, Google Ads, analytics, content planning, event marketing, budget control.
Behavioral Competencies Leadership, ownership, creativity, commercial mindset, communication, problem solving, urgency, attention to detail.