高级视频制作主管 Senior Video Production Officer

WHY CHOOSE WELLINGTON? Professional Growth

• Tailored professional development pathways for all staff.
• Comprehensive CPD programs covering teaching methodologies, cultural awareness, and non-academic skills such as public speaking and finance.
• Three specialized leadership programs for middle, senior, and high-potential leaders.
• An internal coaching program designed to help you thrive. Exceptional Benefits
• Highly competitive salary package.
• Comprehensive medical insurance for employees and dependents. Life in Hangzhou
• A modern, forward-thinking city surrounded by natural beauty and rich culture.
• Home to the UNESCO World Heritage Site, West Lake.
• A thriving tech hub, hosting giants like Alibaba, with widespread cashless convenience.
• Just 45 minutes by high-speed train to Shanghai. JOB TITLE Senior Video Production Officer DEPARTMENT Non-academic LOCATION Hangzhou LINE MANAGEMENT Acting Assistant Marketing Manager OBJECTIVES Reporting to the Acting Assistant Marketing Manager, the Senior Video Production Officer is responsible for the videography, video editing, and live stream management for Wellington College Education (China)
• Hangzhou, ensuring that all visual materials uphold the brand standards and visual identity of Wellington College. Concurrently, the post-holder must actively track and leverage current social media content trends to drive creative content generation for the school’s official social media accounts. This role also requires strong digital marketing awareness, assisting the line manager in compiling, analyzing, and reporting social media performance data to optimize content engagement. The professional image and conduct of this person is crucial in emulating the ethos of the setting. The Senior Video Production Officer must operate in a timely, determined and effective manner at all times. Autonomous, dedicated, determined and professional behavior will be key features of the post-holder’s practice. The post holder must be able to communicate effectively with team members and external stakeholders involved in the functions of Wellington College Education (China)
• Hangzhou.

KEY RESPONSIBILITIES

• Understand brand standards, manage the short video and live stream tasks in the college, conduct quality control of the video content, breakdown tasks and supervise the implementation. Stay highly sensitive to the latest social media algorithms, formats, and viral trends to continuously innovate content delivery.
• Assist the Marketing Manager and Director of Admissions and Marketing in developing and implementing a short-video and social media content strategy tailored to the education field and school characteristics, driving consistent organic growth and community engagement across school channels.
• Understand audio-visual language, cooperate with the school marketing team to complete the organisation of video material, participate in the production of creative scripts or content, cooperate with the director of marketing and admissions for video ideas, and able to make reasonable suggestions on camera articulation, rhythm, music, etc.
• Provide post-editing technical support for short videos to ensure that it is completed successfully and on time.
• Provide training for team members on relevant filming and editing techniques, allocate filming and editing tasks rationally, and ensure that the produced final videos meet the requirements.
• Assist the Director of Marketing and Admissions in setting up the school's live streaming platform and provide the necessary technical support.
• Manage the school's social media and live stream accounts on various platforms like We. Chat Channel, Red (Xiaohongshu), and Douyin, taking ownership of the end-to-end content publishing workflow.
• Track, gather, and analyze social media operational metrics (e.g., views, engagement rates, follower growth, conversion metrics) on a regular basis, providing data-driven reports and insights to assist the line manager in optimizing digital marketing campaigns.
• Collect, consolidate, and analyze data from the school’s digital marketing campaigns and online advertisements (e.g., paid ads on We. Chat, Douyin, search engines, etc.), tracking key performance indicators (KPIs) such as CPL, CPE, and conversion rates to evaluate ROI and provide optimization recommendations.
• Support other works of the Marketing and Admissions team. BASIC QUALIFICATION Education
• Bachelor’s degree preferred Major
• Marketing, journalism, film and video editing, digital media, and other related majors Language
• CET band 6, able to communicate in English for daily work Work Experience
• Minimum 3 years’ experience in video editing EXPERTISE
• Proficiency in using professional video editing software (such as Final Cut Pro, Premiere, Da. Vinci Resolve or Cap. Cut etc.) or other video-editing-related software.
• Proficiency in or active adoption of mainstream AI tools (such as ChatGPT, Midjourney, AI video/audio editing software, etc.) to optimize content ideation, scriptwriting, storyboard planning, and visual production, effectively enhancing workflow efficiency.
• Deep experience in working with short video platforms or live streaming platforms is preferred. Must possess a keen sense of trending topics, viral logic, and audience psychology on platforms like We. Chat Channel, RED, and Douyin.
• Has excellent creative ideas, flexible writing style and thinking, loves short video field, and has some design and image processing skills. Proven ability to translate brand messages into engaging, platform-native social content.
• Strong digital marketing and data analysis mindset. Ability to independently operate content, plan, execute, evaluate, and extract practical insights from social media backend data to continuously improve video and account performance.
• Rich experience in live stream on different social media platforms, have the knowledge to set up the live stream system and equipment in our school.
• A team player capable of communicating with related personnel to realise visual effects and ensure that the videos are uploaded properly and that the project is followed up with quality. PREFERRED APTITUDES
• Be creative, with a keen eye for detail
• Have excellent technical and photographic skills
• Have good communication and people skills