Consumer & Trade Activation Manager

HR Fabrika is an HR company that covers a wide range of HR services including recruitment and selection, consulting, payroll, organization design etc. Our client

• JTI (Japan Tobacco International) , an innovative international company with 46,000 employees, 119 different nationalities and operating in over 70 countries worldwide, is looking for: Consumer & Trade Activation Manager (Croatia) Responsibilities
• Develop and execute consumer and trade activation strategies across key channels (Ho. ReCa, retail, events, digital)
• Translate brand plans into effective activation initiatives and ensure high-quality execution
• Lead and develop the activation team, setting clear KPIs and driving performance
• Manage activation budget end-to-end, ensuring efficient allocation, cost control and optimization
• Track and drive performance against key KPIs, ensuring effective delivery and continuous improvement
• Define and monitor trade visibility and merchandising standards across channels
• Manage external agencies and suppliers, including coordination, negotiation and performance tracking
• Ensure strong in-market execution through close collaboration with field teams and regular market visits Requirements Requirements:
• Fluent in Croatian and English
• University degree
• Advanced MS Office skills
• Minimum ~5 years of relevant FMCG experience, preferably in trade marketing or consumer & trade activation
• Proven people management experience or strong leadership potential
• Strong communication, stakeholder management and collaboration skills
• Experience working with external partners and suppliers, including negotiation
• Strong analytical mindset with solid experience in budget management and KPI driven environments
• High level of ownership, independence and accountability, with a focus on delivering measurable impact
• Experience in regulated industries is an advantage