Marketing Executive

• Develop quality content for various marketing channels including website, social media, email campaigns, case studies, and more.

• Write clear, concise, and compelling copy that effectively communicates our brand message, product features, and benefits.
• Work closely with designers to conceptualise and create visually appealing content that aligns with brand guidelines and enhances user experience.
• Collaborate with the marketing team to contribute ideas and insights for content strategy development and campaign planning.
• Optimise content for search engines to improve organic visibility and drive traffic to our digital properties.
• Assist in the development and maintenance of a content calendar to ensure consistent and timely delivery of content.
• Monitor and analyse the performance of content initiatives using analytics tools and leverage insights to optimise future content strategies.
• Ensure all content meets quality standards, brand guidelines, and regulatory requirements.
• Collaborate with cross-functional teams including product, sales, and customer success to drive the strategic approach to content on digital platforms, aligned with the Group’s business goals.
• Contribute ideas to marketing campaigns and strategies.
• Organise and oversee advertising/communication campaigns (social media, FB live, etc.), and promotional events.
• Assist with marketing campaigns and monitor campaign progress and performance.
• Write copy for diverse marketing distributions (itineraries, travel booklets, adverts, website material, etc.).
• Create and post content on the company’s website and social media pages.
• Manage the marketing database and email distribution.
• Plan and execute marketing campaigns across various channels such as digital, print, social media, and events.
• Create compelling content, including advertisements, brochures, emails, and social media posts.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, content creation, and campaign execution.
• Exceptional copywriting and storytelling skills.
• Familiarity with social media platforms, algorithms, and best practices.
• Strong analytical skills and experience with tools like Google Analytics, Facebook Insights, or similar.
• Ability to collaborate effectively with designers and cross-functional teams.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Creative mindset with a passion for the travel industry.
• Familiarity with email marketing tools and customer database management.

Benefits

• Competitive salary with performance-based increments.
• Opportunities for professional development, including training, seminars, and industry events.
• Exclusive travel discounts, including nett fares for personal and family travel needs.
• Flexible work culture with a casual dress code and flexible working hours.
• Medical cover, including a medical allowance and insurance benefits.
• A vibrant workspace featuring a collaborative and inclusive team culture, with team-building activities.
• Centrally located office for efficient commutes.
• Work-life balance with a five-day work week, annual leave, and performance bonuses.