Senior Digital Marketing Executive

SENIOR DIGITAL MARKETING EXECUTIVE We’re Hiring: Senior Digital Marketing Executive – B2B Export Marketing Location: Gurugram Company: Grainville India Private Limited Experience: 5–8 Years Employment Type: Full-Time | Permanent About Us – Grainville India Private Limited Grainville India Private Limited is a fast-growing international agri-food export company with operations in India and the United States (Grainville Americas, Inc.)

We operate a data-first, tech-enabled sales model — unlike traditional export companies. We already have a highly curated database of global importers of Indian agri-products (including rice)

• Our sales team does not waste time finding leads
• The focus is purely on:
• Reaching the right decision-makers
• Understanding demand
• Executing deals through a structured system Our entire sales process is driven through Zoho CRM and in-house quotation software , ensuring:
• Full pipeline visibility
• Data-backed follow-ups
• High conversion efficiency We are building a young, aggressive, and performance-driven sales team — people who are proactive, street-smart, and hungry to grow. Office Location: 519, Suncity Success Tower, Golf Course Extension Road, Sector-65, Gurugram, Haryana – 122101 Your Role You will own the entire digital lead funnel — from campaign execution to conversion via WhatsApp, email, and CRM systems . This is not just marketing — this is revenue-driven, performance marketing .

Key Responsibilities

Lead Generation & Performance Marketing ✔ Plan and optimize Google Ads, Meta Ads & LinkedIn campaigns ✔ Improve website conversion rate (CRO) ✔ Drive high-quality international leads WhatsApp Automation & Conversion (CORE OWNERSHIP) ✔ Design WhatsApp API workflows, automation & response funnels ✔ Build instant response systems to reduce lead drop-offs ✔ Optimize conversation scripts for higher conversion ✔ Ensure zero lead leakage from inbound channels Email Marketing (HIGH IMPACT AREA) ✔ Plan and execute structured email campaigns ✔ Create segmentation, automation & drip sequences ✔ Build follow-up systems aligned with sales funnel ✔ Optimize campaigns using performance data CRM & Funnel Management ✔ Own Zoho CRM lead flow and pipeline tracking ✔ Integrate WhatsApp, website & email into one system ✔ Maintain clean, structured, conversion-focused pipeline Reporting & Optimization ✔ Track campaign performance, ROI & funnel metrics ✔ Improve KPIs through data-driven decisions ✔ Generate weekly/monthly reports Strategic Ownership (What You Will Build) ✔ WhatsApp Conversion System: Auto-replies + qualification flow Fast response → higher conversion Structured follow-up sequences ✔ Email Revenue Funnel: Cold outreach → follow-ups → nurturing Drip campaigns for inactive leads Re-engagement campaigns ✔ Lead Conversion Funnel: Ads → Landing Page → WhatsApp/Email → CRM → Sales Optimize each stage to reduce drop-offs ✔ Remarketing Strategy: Retarget website visitors & inactive leads Multi-channel follow-ups (Email + WhatsApp + Ads) ✔ Data-Driven Optimization: Improve CPL, conversion rate & ROI Use analytics for decision-making KPIs (Strict Performance Metrics) WhatsApp KPIs ✔ First Response Time ✔ Lead-to-conversation ratio ✔ Conversion rate (inquiry → qualified lead) ✔ Automation efficiency Email Marketing KPIs ✔ Open Rate & CTR ✔ Response Rate ✔ Lead nurturing performance ✔ Revenue contribution from email Overall Marketing KPIs ✔ Cost per Lead (CPL) ✔ Lead-to-sale conversion ✔ Funnel efficiency ✔ ROI on campaigns Requirements Who Should Apply?

✅ 8–10 years in Digital / Performance Marketing (B2B preferred)