Sales Specialist

A job at Proximus? You’ll find that everything revolves around the idea ‘Think Possible’. This means: we always assume that something is possible, even if it seems impossible. Well, especially so, actually. Call it a way of thinking that involves being open to a world of digital solutions that make our lives easier. And our way of working smarter.

Current Job Title: Product Sales Expert (PSE) – Heltar AI Reports to (Job title): Regional Sales Director Department: Finance Sales Sub-department: Product Sales – AI (Heltar) A. Please indicate what the primary focus of the function is: please choose between both options. It is not possible to select both options. Focus is on technical expertise and individual contribution (Individual contribution – the position is rather focused on technical expertise than people, project or process management) Focus is on management (the focus of the position is on people, project and process management) B. Mission: Describe below the primary purpose and function of this job. Why does the job exist in the company? Please formulate your answer as follows: which activities (a,b,c) will need to be completed in order to obtain the following results (x,y,z).

Acting as the Product Sales Expert (PSE) for our Heltar AI investment, embedded within the regional sales organization and reporting to the regional Sales Director as a key support function to the sales team, to help Sellers and Solution Engineers position, demonstrate, and win deals involving the AI element of our solutions, this role exists to accelerate adoption of Heltar AI within active opportunities and to uncover value-based selling opportunities across our focused verticals.

The role is deliberately hands-on: the PSE builds the demo, configures the use case, and deploys the chatbot on the Heltar platform rather than briefing someone else to do it. PSEs are based out of Route Mobile offices alongside the regional sales teams, and are encouraged to spend meaningful time with customer representatives, where working close to the customer's own teams surfaces the next set of use cases the platform can serve.

During this incubation phase of the Heltar AI investment, PSEs will also stay engaged beyond the sale — supporting implementation of won deals — with the expectation that this involvement evolves into a dedicated Professional Services capability as the practice matures. (a) Support Sellers and Solution Engineers on live deals, building working demos and deploying customer-ready chatbots on the Heltar platform → to give every opportunity involving Heltar AI credible technical and commercial backing without requiring the seller to be an AI specialist themselves (b) Build value-based selling narratives tied to business outcomes in focused verticals → to move conversations beyond features and toward the measurable value Heltar AI creates for specific industries (c) Feed field intelligence back to Product and GTM teams, drawing on time spent working directly with customer teams → to ensure the Heltar AI roadmap and positioning stay calibrated to real buyer objections, competitive dynamics, and vertical-specific needs C.

Key roles and responsibilities: List up to 5 - 7 key roles and responsibilities of this job. Additionally, please indicate the percentage of time spent on a monthly basis for each role/responsibility. Roles/Responsibilities AI Opportunity Identification — Working with Sellers to spot and qualify opportunities within existing pipeline where Heltar AI can be positioned as part of the solution, and spending time alongside customer representatives to uncover new use cases the platform can address.

— 15% Deal Support, Demo Build Co-Selling — Joining strategic sales cycles alongside Sellers and Solution Engineers to support discovery, demos, and objection handling specific to the AI capabilities of the platform, including building the working prototype or proof of concept on Heltar that the customer evaluates. — 25% Value-Based Selling Across Verticals — Identifying and articulating value-based selling opportunities across focused verticals, building ROI narratives and business cases that connect Heltar AI to customer outcomes.

— 15% Vertical Solution Specialization — Developing a vertical point of view — industry-specific use cases and messaging — for Heltar AI across our focused verticals, in partnership with Product. — 15% Sales SE Enablement — Building and delivering training, playbooks, and battlecards that help Sellers and Solution Engineers confidently sell the AI element of our solutions.

— 10% Implementation Professional Services Support (Incubation Phase) — Staying engaged post-sale to support implementation of won Heltar AI deals: configuring journeys, deploying and tuning chatbots, and working through the integration touchpoints that get a customer live, laying the groundwork for a dedicated Professional Services capability as the practice matures.

— 15% Cross-Functional Collaboration — Partnering with Product, Marketing, and Solution Engineering to refine Heltar AI go-to-market messaging, feed back competitive and market intelligence, and ensure consistent positioning across the sales organization. — 5% D. Financial responsibility: are you responsible for an operational budget.

If so, please provide an indication on the budget size (EUR) Direct revenue responsibility — No Operational budget ownership — No