Brand Manager

Responsibilities

•Formulate the Changan brand development strategy for the Thailand market, ensuring alignment with the company's overarching strategy.

• Develop a dynamic rolling plan for Changan brand development in Thailand, guided by the established brand strategy.
• Take the lead in brand communication, public relations, content creation, online operations, intellectual property creation, and the strategic execution of large-scale events.
• Establish a comprehensive local supply resource library, complete with corresponding rating standards.
• Foster and enhance team capabilities through effective cultivation and development initiatives.
• Successfully fulfill any additional tasks delegated by leadership. •Participate in a variety of ad-hoc projects.

Qualifications

Bachelor’s degree in any field.

• Over 10 years of extensive experience in domestic and international brand strategy, planning, and management operations across various industries including automotive, digital, and luxury.
• Proficiency in both written and spoken English or Chinese communication.
• Exceptional market research capabilities, including brand strategy research and brand system construction.
• Demonstrated expertise in international brand management and cross-cultural communication.
• Advanced proficiency in Microsoft Office applications.
• Strong teamwork skills, with a proven track record of responsibility and dedication.
• Ability to apply innovative working methods to effectively solve problems.