Media Manager, Offline

Plans, buys and optimizes offline media for SO and FAM: TV, radio, OOH, cinema, print and transit. Gets the most reach and acquisition impact out of the offline budget, and proves it with data. Build annual and campaign-level offline media plans with the Brand Marketing Managers, aligned with online media run by Acquisition Negotiate and buy TV, radio, OOH, cinema, print and transit media, directly or through the media agency Manage the media agency: briefs, plans, buys, invoices and agency performance reviews Negotiate rates, bonus spots, packages and annual commitments with networks and OOH operators Make sure every placement meets PAGCOR advertising rules, broadcast standards, time-slot limits for gaming ads and site restrictions such as distance from schools and churches Verify delivery: spot monitoring, proof of airing, OOH proof of posting Measure offline impact with BI: branded search lift, traffic and registration lift by region and time slot, and TV-to-online attribution Manage the offline media budget and report spend against plan Requirements 5+ years in offline media planning and buying, at a media agency or in-house Strong relationships with Philippine TV and radio networks and major OOH operators Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP buying Comfortable with data and attribution; able to link offline spend to online results Online gaming, betting, telco or e-wallet media experience preferred Knowledge of advertising restrictions for regulated categories in the Philippines