WGZ- Marketing Automation Expert

Hiring Marketing Automation Expert Expert for a Reputed/MNC company located at Mohali.

Requirements

Design and implement marketing automation workflows. Work extensively with HubSpot Marketing Hub and related tools. Build lead nurturing, segmentation and customer journey workflows. Configure automated email campaigns and follow-up sequences. Set up lead scoring, lifecycle stages and marketing automation processes. Integrate marketing automation with CRM and other business systems.

Monitor campaign performance and optimize workflows. Troubleshoot automation and integration issues. Work with Sales and Marketing teams to improve lead handover processes. Create reports and dashboards to measure campaign effectiveness. Support automation strategy and process documentation. Explore AI-based automation opportunities to improve efficiency.