Ad-copy Writer

Location: WFO, Gurgaon Job Type: Full-time Experience Required: 1-3 Years Role Overview: You’ll support the Marketing & Content teams by crafting engaging, brand-aligned ad copy for social media, search ads, display campaigns, and in-app messaging. This hands-on role offers visibility into performance marketing campaigns and growth strategy.

Responsibilities

Write short-form ad copy—headlines, body text, and CTAs—for Google Ads, Facebook/Instagram, in-app banners, SMS, and emails. Collaborate closely with designers and performance marketers to ideate and refine campaign creatives. Help run A/B tests—draft variations, analyze results, and suggest improvements. Research target audiences and trending themes aligned to Astroyogi’s astrology/wellness brand voice.

Maintain brand consistency and tone across campaigns and formats. Assist in creating search ad extensions, UTM-tagged links, and performance reports.

Qualifications

& Skills Bachelor’s or Master’s in Marketing, Communications, English, Journalism, or relevant field. Strong writing skills in English, with flair for persuasive brand storytelling. Energy and curiosity around conversion marketing, A/B testing concepts, and analytics. Comfortable working with briefs and collaborating cross-functionally.

Bonus: an interest in astrology, wellness, Vedic themes or related creative content.