Social Media Content Creator

On behalf of our client, we are seeking (Social Media Content Creator) who can own a day-to-day content engine (with a strong focus on LinkedIn) and also manage paid campaigns as a Media Buyer on LinkedIn Ads and Meta Ads (Facebook/Instagram). This hybrid role blends storytelling, creative production, and performance marketing to support two core goals: Brand Awareness and Lead Generation.

Key Responsibilities

• Content Creation & Social Management (Primary): o Create and publish content for LinkedIn (primary) and other platforms as needed. o Turn business updates, leadership ideas, and product/service value into clear, engaging posts. o Build weekly content plans aligned with commercial priorities (credibility, awareness, lead generation). o Write, edit, and optimize post copy (hooks, structure, CTAs) with a consistent brand voice. o Use AI tools to: Generate content ideas and outlines o Improve clarity and tone o Repurpose long-form content into multiple post formats o Create variations for testing o Create basic visual assets (carousels, simple graphics) using templates and brand guidelines. o Manage the publishing workflow: drafts, approvals, scheduling, posting, and community follow-up. o Track organic performance (reach, engagement, follower growth, clicks) and report weekly insights.
• Paid Media / Media Buying (LinkedIn + Meta): o Plan, launch, and optimize paid campaigns on LinkedIn and Meta aligned with awareness and lead goals. o Build simple full-funnel structures: Awareness (reach, video views, engagement) o Consideration (traffic, landing page views) o Leads (lead forms, website conversions) Define targeting strategies: Audience research and segmentation o Retargeting (engagers, site visitors, video viewers) o Lookalikes (where applicable) o Manage budgets, pacing, and bid strategies. o Create and test ad variations (copy + creative formats) and run structured A/B tests. o Coordinate creative needs (briefs) and ensure ads follow brand guidelines. o Produce weekly paid performance summaries with learnings and next actions.

Requirements

• Proven experience creating social content for brands or executives (portfolio required).
• Strong understanding of LinkedIn content formats: o Thought leadership posts o Carousels/doc posts o Case-study style posts o Company updates and announcements
• Hands-on experience running paid campaigns on Meta Ads and LinkedIn Ads (case examples preferred).
• Excellent writing skills (Arabic required; English is a plus depending on company needs).
• Familiarity with AI tools for content creation (e.g., ChatGPT or similar) and prompt-writing basics.
• Ability to work fast without sacrificing quality and accuracy.
• Basic design capability using tools like Canva, Figma, or Adobe Express.
• Solid knowledge of tracking fundamentals (pixels/tags, UTMs, basic attribution concepts).
• Strong organization: content calendars, version control, approvals.

Preferred Qualifications

• Experience building a LinkedIn page from early stage to consistent growth.
• Understanding of B2B marketing and lead generation.
• Experience with simple video editing (short clips, subtitles, formatting).
• Experience optimizing for lead quality (not just lead volume).