Public Relations & Communications Supervisor

Location Amsterdam, The Netherlands About the Role We are looking for an experienced and proactive Public Relations & Communications Supervisor to lead the company's public relations and corporate communications activities in the Netherlands. This role will be responsible for enhancing brand awareness, building strong media relationships, managing external communications, and supporting the successful launch and growth of Chery brands in the Dutch market.

Key Responsibilities

1. PR & Communications Strategy Develop and execute the company's public relations and communications strategy to strengthen brand awareness and corporate reputation in the Dutch market. Support business objectives through integrated communication initiatives across media, digital platforms and key stakeholders.
2. Media Relations Build, develop and maintain strong relationships with national, regional and automotive media. Act as the primary media contact for the company and proactively identify opportunities for positive media exposure. Organize media interviews, press briefings and press conferences.
3. Content & Corporate Communications Draft, edit and distribute high-quality press releases, speeches, media kits, newsletters and other communication materials. Ensure all external communications are aligned with global brand guidelines and local market positioning.
4. Product & Brand Communications Develop communication plans for new product launches, marketing campaigns and major brand initiatives. Coordinate media test drives, product launch events and other PR activities.
5. Events & Experiential Marketing Plan and execute press conferences, media events, brand activations, exhibitions and corporate events. Coordinate internal and external stakeholders to ensure projects are delivered on time and within budget.
6. Influencer & Partnership Management Build and maintain relationships with influencers (KOLs), content creators, brand ambassadors and strategic partners. Coordinate content production, media collaborations and promotional campaigns.
7. Crisis Communications Lead crisis communication planning and reputation management. Prepare communication strategies and official statements during sensitive issues or emergencies. Work closely with headquarters and local management to ensure consistent external messaging.
8. Agency & Stakeholder Management Manage external PR agencies and communication partners. Collaborate closely with Marketing, Sales, Product, Dealer Network and Headquarters to ensure aligned communications.
9. Performance Analysis Monitor media coverage and public sentiment. Evaluate PR campaign performance and provide regular reports with recommendations for continuous improvement.

Requirements

Education

Bachelor's degree or above in Public Relations, Communications, Marketing, Business Administration or a related field. Experience Minimum 3 years of experience in Public Relations, Corporate Communications or Brand Communications. Experience within the automotive industry is strongly preferred. Experience working in an international company or with global brands is an advantage.

Skills Strong network within Dutch automotive, business and lifestyle media. Excellent writing, editing and storytelling skills. Proven experience in media relations and crisis communications. Experience organizing media events, product launches and corporate events. Strong project management and stakeholder management skills.

Excellent communication, presentation and interpersonal skills. Ability to work independently in a fast-paced, multicultural environment. Proactive, results-oriented and capable of managing multiple priorities simultaneously. Native or near-native Dutch. Fluent English (written and spoken). Chinese language skills are considered an advantage.

What We Offer

Competitive salary and benefits package. 8% holiday allowance. Food allowance. Commuting allowance or company car (depending on the position). Phone allowance. The opportunity to be part of a pioneering team launching new automotive brands in Europe. Working Conditions Location: Amsterdam On-site work (5 days per week)