Branch Operations Manager (FMCG/Food Distribution)

Role Overview: The Branch Operations Manager takes full ownership of commercial outcomes, operational performance, and team development for the branch operations. This role requires a strategic leader who can drive top-line revenue, optimize supply chain and logistics processes, and elevate key client relationships across the region.

Key Responsibilities

Hold direct accountability for achieving or exceeding monthly, quarterly, and annual sales, revenue, and production targets. Drive customer conversion strategies, outbound sales calls, and corporate B2B client acquisition across the territory. Analyze local market dynamics, competitor actions, and client feedback to refine commercial tactics.

Track sales pipelines, CRM data accuracy, and key performance metrics (KPIs). Spearhead recruitment, onboarding, and product training for sales and branch support staff. Provide continuous sales coaching, regular performance evaluations, and incentive administration. Oversee branch staffing schedules, shift planning, attendance, and team morale.

Ensure all sales and customer operations strictly adhere to company policies, statutory regulations, and industry standards. Work cross-functionally with internal stakeholders to guarantee smooth service execution. Manage branch reporting, budget allocation, and cost-control initiatives. Recommend and enforce operational workflows to optimize inventory control, stock management, and reorder planning.

Maintain warehouse layout and organization in compliance with corporate policies. Project future space, equipment, and labor requirements relative to business expansion, serving as the functional lead for facility expansion or relocation projects. Standardize procedures to improve order delivery, route scheduling, and fleet efficiency.

Manage owned truck fleets and third-party logistics (3PL) service providers. Anticipate long-term transport resource and equipment requirements in line with corporate growth plans. Directly manage high-level client escalations, service complaints, and retention programs. Build long-term, high-value partnerships with key accounts, commercial entities, and regional industry stakeholders.

Requirements

Bachelor’s degree in Business Administration, Marketing, Finance, Economics, Supply Chain, or a related field. 5 to 8 years of progressive sales/commercial experience, including at least 3 years in a branch management or supervisory role. Proficiency in CRM tools, P&L management, budget tracking, and operational forecasting.

Strong leadership and team coaching skills, solid understanding of local regulatory standards, and strong oversight of warehouse and transport logistics.