Trade Representative - Kingston & St. Andrew

Job Purpose The Trade Representative – Himalaya is responsible for driving sales growth, market penetration, brand visibility and sustainable demand for the Himalaya portfolio within assigned territories and key accounts. The role combines direct trade execution, key account management and demand generation with commercial intelligence, principal engagement and business performance analysis.

The incumbent will take ownership of assigned trade and demand targets while supporting the strategic development and commercial performance of the Himalaya portfolio in Jamaica.

Key Responsibilities

Key Account Management & Business Development. Develop and maintain strong commercial relationships with key pharmacy chains, independent pharmacies, supermarkets, wholesalers and other relevant trade partners. Own sales performance and growth targets for assigned accounts and territories. Identify opportunities for new listings, increased product distribution, shelf-space expansion and improved product assortment.

Develop account-specific growth initiatives focused on increasing sales, product availability and customer retention. Conduct regular business reviews with priority accounts, identifying performance gaps and opportunities for growth. Collaborate with internal sales and customer service teams to resolve account-related issues and improve customer satisfaction.

Trade Execution & Demand Ownership Take ownership of assigned sales, sell-out and demand generation targets for the Himalaya portfolio. Execute approved trade plans, promotional programmes, product launches and in-store activation activities. Drive product availability, visibility, merchandising standards and promotional compliance across assigned outlets.

Monitor stock movement, replenishment requirements, slow-moving products and out-of-stock risks. Work with trade partners to stimulate consumer demand through targeted promotions, product education and merchandising initiatives. Identify underperforming SKUs and recommend corrective actions to improve product rotation and sales.

Support demand forecasting by providing reliable customer-level insights, sales projections and market trends. Track promotional effectiveness and recommend adjustments to improve return on investment. Market Intelligence & Competitive Analysis Gather and report actionable market intelligence, including competitor pricing, promotional activity, product launches, distribution strategies and consumer preferences.

Monitor category trends and identify opportunities for portfolio expansion, repositioning or new product introductions. Provide insights on customer purchasing behaviour, product acceptance, consumer feedback and barriers to market adoption. Identify market gaps and recommend practical commercial strategies to strengthen the competitive position of Himalaya.

Maintain current knowledge of product positioning, key competitors and relevant category developments. Principal Engagement & Portfolio Support Support the Business Unit Manager in maintaining effective engagement with Himalaya as a principal. Participate in principal meetings, commercial discussions, market visits and portfolio performance reviews as required.

Prepare and present trade insights, market intelligence, promotional updates and field execution reports. Support the implementation of agreed principal initiatives, product launches, promotional campaigns and market development activities. Provide timely feedback on market challenges, product performance, customer requirements and competitive developments.

Coordinate with internal teams to ensure agreed principal initiatives are effectively translated into market execution. Business Reviews, Reporting & Performance Analysis. Support the preparation of monthly, quarterly and annual business reviews for the Himalaya portfolio. Provide insights on account performance, territory coverage, SKU productivity, distribution gaps and promotional effectiveness.

Prepare recommendations and action plans to address performance gaps and unlock growth opportunities. Maintain accurate records of customer visits, sales activities, trade investments and market intelligence. Contribute to business planning, annual operating plans and sales forecasts through field-based commercial insights.

Minimum Qualifications

Bachelor's degree in Business Administration, Marketing, Sales Management or a related discipline. Demonstrated experience in key account management, retail execution or territory sales management. Experience with consumer healthcare, personal care, herbal or wellness products would be advantageous. Experience supporting supplier/principal business reviews and commercial planning would be an asset.

Valid driver's licence and willingness to travel across assigned territories.

Required Skills

& Competencies Strong commercial acumen and results orientation. Ability to manage key customer relationships and negotiate effectively. Understanding of trade marketing, retail distribution and demand generation. Strong analytical skills with the ability to interpret sales data and market trends. Sound merchandising, promotional planning and execution capabilities.

Effective communication and presentation skills, including engagement with international principals. Proficiency in Microsoft Excel, PowerPoint and sales reporting tools. Ability to work independently, manage multiple accounts and take accountability for outcomes. Strong problem-solving skills and an understanding of customer and consumer behaviour.